Digital Analytic Manager

ED3N Ventures; Philippines; On-site; PHP 900,000 - 1,350,000; Full time

Job summary

Eden is seeking a hands-on Digital Analytics & Tracking professional to build and own the analytics infrastructure across Eden and its portfolio of businesses and digital products.

You will set up GA4, GTM, GSC, Firebase and other platforms, establish a consistent tracking architecture, and collaborate with developers to instrument web and mobile apps for reliable reporting and insights.

Qualifications

• Experience with GA4, GTM, Firebase and mobile app analytics.
• Experience implementing event/conversion tracking and data layers.
• Familiarity with marketing pixels, UTM tracking and attribution frameworks.
• QA and debugging of analytics implementations; strong SQL basics.

Responsibilities

• Own the analytics infrastructure across Eden and its portfolio.
• Set up and manage GA4, GTM, GSC, Firebase and other analytics platforms.
• Work with developers to instrument web and mobile apps; ensure data quality.

Tools

GA4

GTM

GSC

Firebase

Event tracking

DataLayer

Marketing pixels

UTM frameworks

QA & debugging

Looker Studio

SQL

Collaboration with developers

Job description

We’re looking for a hands-on Digital Analytics & Tracking professional to build and own the analytics infrastructure across Eden and its portfolio of businesses and digital products.

Your job is to make sure we can reliably answer: Where are our users coming from? What are they doing? Where are they dropping off? What converts? What drives revenue?

You’ll be responsible for setting up the technical tracking infrastructure across our websites, web applications, mobile applications, and marketing channels, then turning that data into reliable reporting and actionable insights.

This is a technical, implementation-focused role . We’re looking for someone who can build, configure, troubleshoot, and maintain analytics systems, not simply analyze reports that someone else has already set up.

Analytics Infrastructure

• Own the overall digital analytics and measurement framework across Eden and its portfolio of businesses
• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Firebase , and other relevant analytics platforms
• Establish a consistent tracking architecture across websites, web apps, mobile apps, and digital products
• Develop standardized event structures, naming conventions, UTM frameworks, and measurement plans
• Audit existing analytics setups and identify gaps in our tracking infrastructure
• Determine what data we need to capture across each business and product

Tracking & Technical Implementation

• Implement and maintain event, conversion, and user tracking
• Set up tracking for key actions such as sign-ups, logins, onboarding, feature usage, purchases, subscriptions, form submissions, and other business-critical events
• Work with developers to implement analytics instrumentation across web and mobile applications
• Configure and troubleshoot tags, triggers, variables, data layers, pixels, and integrations
• Ensure tracking works correctly across different platforms and user journeys
• QA analytics implementations and troubleshoot discrepancies or missing data

Marketing & Attribution

• Implement and maintain tracking for relevant marketing channels and advertising platforms
• Establish UTM and campaign tracking standards
• Help us understand acquisition, attribution, conversion, and customer journeys across channels
• Connect marketing data with website, product, CRM, and business data where appropriate

Reporting & Insights

• Build dashboards and reporting systems that provide visibility across Eden
• Define and monitor KPIs, funnels, conversion rates, acquisition metrics, retention, and other relevant business metrics
• Turn analytics data into clear insights and recommendations
• Help leadership understand what is working, what isn’t, and where opportunities exist

Qualifications

You should have experience with:

• Google Analytics 4 (GA4)
• Google Search Console (GSC)
• Firebase / mobile app analytics
• Event and conversion tracking
• DataLayer and technical tagging
• Marketing pixels and tracking integrations
• UTM and attribution frameworks
• Analytics QA and debugging
• Looker Studio or another BI/dashboarding platform
• Basic SQL and working with structured data
• Working with developers on analytics instrumentation