Digital Ads Specialist

Private Advertiser; Taguig; Hybrid; PHP 500,000 - 900,000; Full time

Job summary

Private Advertiser in Metro Manila is seeking a seasoned Digital Advertising Specialist to lead Google Ads campaigns across Search, Display, YouTube, and Shopping, and to manage paid media on Meta, TikTok, and X. The role focuses on bid optimisation, budget pacing, and performance analysis to achieve CPA, ROAS, CPC, and CTR targets.

You will conduct A/B testing, track conversions with GA4 and GTM, and provide data-driven recommendations. A 3–5 year track record in PPC is preferred.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Advertising, Communications, or a related field.
• At least 3–5 years of experience in digital advertising, paid media, Google Ads, PPC, or performance marketing.
• Hands-on experience managing and optimizing Google Ads campaigns.
• Strong understanding of Google Ads bidding strategies, keyword management, audience targeting, and campaign optimization.
• Knowledge of Google Analytics/GA4, Google Tag Manager, conversion tracking, and digital marketing analytics is an advantage.

Responsibilities

• Set up, manage, and optimise Google Ads campaigns across Search, Display, Performance Max, YouTube, and Shopping.
• Build, launch, and maintain paid campaigns on Meta, TikTok, and X to support full-funnel strategies.
• Monitor bidding models, budget allocations, and performance metrics across platforms.
• Track daily metrics, budget pacing, keywords, audiences, and conversion tracking setups across Google, Meta, TikTok, and X.
• Conduct A/B testing of keywords, bidding strategies, audiences, ad variations, and landing pages where applicable.

Skills

Google Ads expertise

Digital advertising

Analytical thinking

Campaign optimization

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

GA4

Google Tag Manager

Job description

Job description

Google Ads & Paid Media Campaign Management

• Primary Focus - Google Ads: Set up, manage, and optimise high-performing Google Ads campaigns across all primary formats, including Search, Display, Performance Max, YouTube, and Shopping.

• Multi-Platform Execution: Build, launch, and maintain paid advertising campaigns on Meta (Facebook/Instagram), TikTok, and X (Twitter) to support full-funnel marketing strategies.

• Adjust bidding models across search and social platforms based on real-time campaign performance, competitive landscapes, conversion rates, CPA, and budget parameters.

• Track daily campaign metrics, budget pacing, keywords, custom audiences, and conversion tracking setups across Google, Meta, TikTok, and X.

Bid and Budget Optimisation

• Monitor daily ad spend across all platforms (Google Ads, Meta, TikTok, X) to ensure spend stays within approved allocations.

• Optimise bids and platform budgets to achieve target CPA, ROAS, CPC, CTR, and conversion volumes, prioritising core Google Ads campaigns.

• Analyse bidding performance across search and social channels to recommend budget re-allocations for optimal efficiency.

Performance Monitoring and Analytics

• Track and analyse key campaign metrics, including impressions, clicks, CTR, CPC, conversion rate, CPA, and ROAS.

• Identify trends, performance gaps, and opportunities for optimisation.

• Provide data-driven recommendations to improve campaign performance.

• Use Google Ads and analytics platforms to evaluate campaign effectiveness.

Campaign Testing and Optimisation

• Conduct A/B testing of keywords, bidding strategies, audiences, ad variations, and landing pages where applicable.

• Test different bidding strategies and campaign settings to determine the most effective approach.

• Continuously optimise campaigns based on test results and performance data.

• Stay updated on Google Ads features, algorithm changes, bidding strategies, and digital advertising best practices.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Advertising, Communications, or a related field.

• At least 3–5 years of experience in digital advertising, paid media, Google Ads, PPC, or performance marketing.

• Hands‑on experience managing and optimizing Google Ads campaigns.

• Strong understanding of Google Ads bidding strategies, keyword management, audience targeting, and campaign optimization.

• Knowledge of Google Analytics/GA4, Google Tag Manager, conversion tracking, and digital marketing analytics is an advantage.

• Strong analytical and numerical skills.