Performance Digital Ads Specialist - Google & Social

Private Advertiser; Taguig; Hybrid; PHP 500,000 - 900,000; Full time

Job summary

Private Advertiser in Metro Manila is seeking a seasoned Digital Advertising Specialist to lead Google Ads campaigns across Search, Display, YouTube, and Shopping, and to manage paid media on Meta, TikTok, and X. The role focuses on bid optimisation, budget pacing, and performance analysis to achieve CPA, ROAS, CPC, and CTR targets.

You will conduct A/B testing, track conversions with GA4 and GTM, and provide data-driven recommendations. A 3–5 year track record in PPC is preferred.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Advertising, Communications, or a related field.
• At least 3–5 years of experience in digital advertising, paid media, Google Ads, PPC, or performance marketing.
• Hands-on experience managing and optimizing Google Ads campaigns.
• Strong understanding of Google Ads bidding strategies, keyword management, audience targeting, and campaign optimization.
• Knowledge of Google Analytics/GA4, Google Tag Manager, conversion tracking, and digital marketing analytics is an advantage.

Responsibilities

• Set up, manage, and optimise Google Ads campaigns across Search, Display, Performance Max, YouTube, and Shopping.
• Build, launch, and maintain paid campaigns on Meta, TikTok, and X to support full-funnel strategies.
• Monitor bidding models, budget allocations, and performance metrics across platforms.
• Track daily metrics, budget pacing, keywords, audiences, and conversion tracking setups across Google, Meta, TikTok, and X.
• Conduct A/B testing of keywords, bidding strategies, audiences, ad variations, and landing pages where applicable.

Skills

Google Ads expertise

Digital advertising

Analytical thinking

Campaign optimization

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

GA4

Google Tag Manager

Job description

Private Advertiser in Metro Manila is seeking a seasoned Digital Advertising Specialist to lead Google Ads campaigns across Search, Display, YouTube, and Shopping, and to manage paid media on Meta, TikTok, and X. The role focuses on bid optimisation, budget pacing, and performance analysis to achieve CPA, ROAS, CPC, and CTR targets.

You will conduct A/B testing, track conversions with GA4 and GTM, and provide data-driven recommendations. A 3–5 year track record in PPC is preferred.