Demand Generation Manager

Remote People Ltd.; Philippines; Remote; PHP 700,000 - 1,100,000; Full time

Job summary

Remote People Ltd. is seeking a Demand Generation Manager to lead growth across product-led and sales-led funnels for a fast-scaling AI-enabled SaaS company.

You’ll design data-driven campaigns that attract new users, convert free signups into paying customers, and generate a high-intent sales pipeline. You’ll partner with product, content, and RevOps to align acquisition and retention strategies, while optimizing the website, landing pages, and lifecycle programs for ROI.

Qualifications

• Proven experience driving growth in SaaS or AI environments.
• Deep understanding of PLG and SLG models.
• Hands-on experience with Webflow, HubSpot, GA4, and A/B testing.
• Analytical and creative mindset with a focus on data-informed storytelling.
• Curiosity about the future of AI and how it transforms marketing.

Responsibilities

• Build and optimise multi-channel campaigns across paid, organic, and lifecycle channels.
• Create seamless user journeys from ad click to conversion, blending AI insights and human creativity.
• Own and enhance the marketing website and landing pages to drive signups and demos.
• Partner with product, content, and RevOps teams to align acquisition and retention strategies.
• Analyse performance across funnels to improve conversion rates and ROI.

Skills

Growth marketing

PLG/SLG models

Analytics storytelling

Webflow

HubSpot

GA4

A/B testing

Tools

Webflow

HubSpot

GA4

A/B testing

Job description

A fast-scaling AI enabled SAAS company is looking for a Demand Generation Manager to own and accelerate growth across both product-led and sales-led funnels.

You’ll design intelligent, data-driven campaigns that attract new users, convert free signups into paying customers, and generate a high-intent sales pipeline. This role sits at the intersection of AI innovation, marketing strategy, and revenue growth.

What You’ll Do

• Build and optimise multi-channel campaigns across paid, organic, and lifecycle channels

• Create seamless user journeys from ad click to conversion, blending AI insights and human creativity

• Own and enhance the marketing website and landing pages to drive signups and demos

• Partner with product, content, and RevOps teams to align acquisition and retention strategies

• Analyse performance across funnels to improve conversion rates and ROI

What You’ll Bring

• Proven experience driving growth in SaaS or AI environments

• Deep understanding of PLG and SLG models

• Hands-on experience with Webflow, HubSpot, GA4, and A/B testing

• Analytical and creative mindset with a focus on data-informed storytelling

• Curiosity about the future of AI and how it transforms marketing

If you thrive where technology, creativity, and performance meet, this is your opportunity to help scale a next-generation AI brand on a global stage.