Growth-Focused Paid Media Strategist

Q2 HR Solutions

Taguig

On-site

PHP 335,000 - 670,000

Full time

4 days ago

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Job summary

Q2 HR Solutions is seeking a Digital Ads Specialist in Metro Manila to plan, execute, and optimize paid campaigns across Facebook, Google Ads and other channels. You will own channel strategy, budget pacing, media buying, conversion tracking, and performance reporting to improve efficiency and results.

You will apply data-driven insights, conduct A/B tests, generate SEM reports, and stay current with platform updates.

Qualifications

At least 2 years of work experience in Digital Marketing, managing paid ads campaigns.
Bachelor's/College Degree in Business and Marketing.
Excellent understanding of Facebook, Google Ads, and other platforms.
Excellent in campaign A/B testing and optimization.
Intermediate knowledge in MS Office - Excel and Spreadsheet.
Strong analytical skills and experience in generating SEM reports.
Outstanding communication, coordination, and interpersonal skills.
Experience in planning and implementing a successful SEM strategy.
Experienced in web analytics (e.g., Google Analytics, Net Insight, Omniture, Webtrends).
Familiar with A/B testing and multivariate experiments.
Fluent in English; 2-3 years experience as a mainland push overseas game purchase optimization specialist.

Responsibilities

Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiencies.
Define channel strategy per campaign objective including audience strategy and content strategy.
Responsible for aligning ad specs and analytics requirements with internal stakeholders.
Execute media buying, implementing best practices and learnings. Ensure proper measurement and conversion tracking are implemented.
Provide data-driven insights and lead optimizations.
Prepare reports based on agreed cadence, structure, and granularity. Ensure compliance with internal and external mandatories.
Keep up to date on channel and industry trends and updates.