CRM & Lifecycle Campaigns Lead

Healthy Options; Philippines; On-site; PHP 446,000 - 670,000; Full time

Job summary

Healthy Options in the Philippines is seeking a proactive CRM Specialist to support customer engagement strategies across email, SMS, and messaging channels. This role focuses on managing customer journeys, leveraging data insights, and executing lifecycle campaigns to strengthen relationships and retention.

The successful candidate will own day-to-day execution of lifecycle campaigns and customer journeys across email, SMS, and messaging channels, analyze behavior and campaign performance, and

Qualifications

• 2+ years of experience in CRM, digital marketing, or ecommerce marketing.
• Hands-on experience with at least one CRM or Marketing Automation Platform (Klaviyo, Braze, Hubspot, or similar).
• Experience running email/SMS campaigns end-to-end (segmentation, setup, QA, reporting).
• Bachelor's Degree in Marketing, Advertising, Business, or a related field.
• Proficiency in Excel and PowerPoint, with the ability to interpret data.
• Strong communication skills and a proactive approach to learning and problem-solving.
• An enthusiastic team player with a keen interest in digital marketing trends and technologies.
• Familiarity with the Shopify ecommerce platform is beneficial but not required.

Responsibilities

• Design and execute CRM campaigns across Email, SMS, and Viber, ensuring timely delivery and accurate segmentation.
• Develop and execute customer journey flows, including onboarding, retention, re-engagement, and promotional campaigns.
• Coordinate with internal teams to align CRM campaigns with product launches, promotions, and seasonal initiatives.
• Own daily operations of the CRM platform (list management, workflows, automations, QA) to maximize feature utilization.
• Coordinate with design and content teams for the production of campaign materials.
• Partner with ecommerce and customer care teams to design journeys triggered by site behavior and service interactions (abandoned cart, post-purchase, service recovery).
• Monitor and manage customer segments and audiences to ensure relevant communication and targeted messaging.
• Maintain and update customer databases while ensuring data accuracy and proper segmentation.
• Continuously test and roll out new CRM features (advanced segmentation, triggers, A/B tests, dynamic content) to improve performance.
• Coordinate with third-party vendors, Data, and IT teams to ensure the proper maintenance, functionality, and optimization of customer engagement platforms.
• Analyze customer engagement and campaign performance metrics to identify opportunities for improving retention and conversion.
• Build regular dashboards or reports (weekly/monthly) on retention, repeat purchase, and campaign KPIs, and present key insights to the Digital and Brand teams.
• Assist in preparing reports on customer behavior, campaign results, and lifecycle performance.
• Work with the Brand Team to translate insights into actionable CRM strategies.

Skills

CRM marketing

Digital marketing

Email marketing

Data analysis

Excel

PowerPoint

Communication

Team collaboration

Shopify familiarity

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Braze

HubSpot

Shopify

Job description

Healthy Options in the Philippines is seeking a proactive CRM Specialist to support customer engagement strategies across email, SMS, and messaging channels. This role focuses on managing customer journeys, leveraging data insights, and executing lifecycle campaigns to strengthen relationships and retention.

The successful candidate will own day-to-day execution of lifecycle campaigns and customer journeys across email, SMS, and messaging channels, analyze behavior and campaign performance, and