CVM Lifecycle Campaign Associate Manager

Manatal; Taguig; Hybrid; PHP 1,800,000 - 2,900,000; Full time

Benefits offered by this job

Competitive rewards

Healthcare coverage on day one

Performance bonuses

Career growth

Job summary

MicroSourcing is building a new CVM team in the Philippines to support an Australian telco client. We seek a CVM Lifecycle Campaign Associate Manager who will own end-to-end campaigns—from planning through execution, tracking, and reporting—driving data-driven targeting and personalisation.

You will collaborate with onshore stakeholders and cross-functionally with GTM, Product, Sales Enablement, Data & Analytics, CRM, and Legal, ensuring approvals and delivering measurable performance

Qualifications

• 8+ years in campaign management, marketing operations, or lifecycle marketing.
• Experience in Telco, SaaS, or B2B technology environments preferred.
• Strong ability to write structured briefs, reports, and marketing docs.
• Solid data handling skills (Excel or similar) including segmentation and QA.
• Understanding of targeting, personalisation, and lifecycle journeys.
• Familiarity with marketing automation tools (Marketo, SFMC).
• Ability to translate performance data into actionable insights.
• Excellent written communication and high attention to detail.

Responsibilities

• Own end-to-end campaign delivery—from planning to execution and reporting.
• Collaborate with cross-functional teams to define objectives, targeting, and messaging.
• Prepare briefs for agencies/internal teams (CRM/Marketo).
• Manage campaign calendars, timelines, and assets version control.
• Validate audience data; ensure data accuracy and compliance.
• Analyze performance metrics and provide insights and recommendations.

Skills

Campaign management

Marketing operations

Lifecycle marketing

Data handling (Excel)

Marketing automation (Marketo)

Salesforce Marketing Cloud

Stakeholder collaboration

Ownership/autonomy

Tools

Marketo

Salesforce Marketing Cloud

Job description

Discover your 100% YOU with MicroSourcing!

Position: CVM Lifecycle Campaign Associate Manager (B2B AU Telco)

Location: BGC, Taguig City

Work setup & shift: Onsite work setup | Day shift

Be a part of something big at Microsourcing!

We're building a new team to support a dynamic challenger in the Australian telco space; a company committed to redefining customer experiences and pushing the boundaries of digital innovation.

Our client serves mid-market to large enterprise customers and is committed to building a sustainable, high-performance environment in the Philippines. We partner with our client to foster an inclusive culture that attracts, develops, and retains top talent—creating an exceptional place to work while enabling the delivery of a world class service centre

This is your chance to contribute to projects that connect millions nationwide while working with cutting-edge technology. Join us on this exciting journey and grow your career with a company that's at the forefront of the telecommunications industry!

Your Role:

We are looking for a detail-oriented and proactive CVM Lifecycle Campaign Lead to join our Enterprise & Mid-Market Customer Value Management (CVM) team. In this role, you will take ownership of targeted marketing campaigns end-to-end—from planning and briefing through to execution, tracking, and performance reporting. This role is ideal for someone who thrives on accountability and enjoys working

cross-functionally. While overall strategy and approvals are set by onshore stakeholders, you will drive day-to-day campaign execution and decision-making.

As a CVM Lifecycle Campaign Associate Manager, you will:

• Support delivery across key programs for the customer base including data-driven targeting based on predictive models

Campaign Strategy & Execution

• Define campaign objectives, targeting, and messaging in collaboration with stakeholders

• Develop structured briefs for agencies and internal teams (CRM/Marketo)

• Build personalisation matrices (segment × trigger × message × data variables)

• Manage campaign workflows, timelines, and deliverables

Stakeholder Collaboration

• Partner with GTM, Product, Sales Enablement, Data & Analytics, CRM, and Legal teams

• Coordinate campaign requirements and ensure alignment across teams

• Proactively identify and elevate risks, dependencies, or blockers

Data Preparation & Quality Control

• Prepare and validate audience data files (segmentation, exclusions, suppression lists)

• Ensure data accuracy, compliance, and readiness for campaign deployment

• Enrich datasets with personalisation fields from approved sources

Reporting & Optimisation

• Compile campaign performance metrics (opens, clicks, conversions, etc.)

• Identify anomalies and provide clear insights and recommendations

• Continuously optimise campaigns based on performance data

Campaign Operations

• Maintain campaign calendars and track progress across programs

• Manage documentation, folders, and version control for all assets

How You'll Work

• Operate with high ownership and autonomy in campaign execution

• Collaborate on strategy, then independently drive delivery

• Ensure all customer-facing campaigns receive onshore approval before launch

• Communicate proactively—raising insights, risks, and recommendations early

What You Need:

Non-negotiables

• 8+ years in campaign management, marketing operations, or lifecycle marketing

• (ideally in Telco, SaaS, or B2B Technology environments)

• Strong experience writing structured briefs, reports, and marketing documentation

• Solid data handling skills (Excel or similar)—segmentation, QA, validation

• Understanding of campaign fundamentals: targeting, personalisation, lifecycle journeys

• Familiarity with marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)

• Ability to analyse performance data and translate insights into actions

• Excellent written communication skills

• High attention to detail and accuracy

Preferred skills/expertise

• Experience working in distributed or offshore teams across time zones

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About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Why join MicroSourcing?

You'll have:

• Competitive Rewards*: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off, group life insurance, and performance bonuses

• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

• Work-Life Harmony: Experience a culture that values your time, offering a balanced schedule and team-driven initiatives designed to help you enjoy life beyond work

• Career Growth: Take advantage of opportunities for continuous learning and career advancement

• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

*Terms & conditions apply