Manager - Customer Value Management (B2B AU Telco)

MicroSourcing; Taguig; On-site; PHP 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Healthcare coverage

Performance bonuses

Paid time off

Team events

Career growth

Job summary

MicroSourcing in Taguig (BGC) seeks a CVM Lifecycle Campaign Lead to join the Enterprise & Mid-Market Customer Value Management (CVM) team. You will own targeted marketing campaigns end-to-end—from planning and briefing through execution, tracking, and performance reporting.

The role demands 8+ years in campaign management, strong data skills, and experience with Marketo and Salesforce Marketing Cloud. You will collaborate with cross-functional teams, maintain calendars, ensure data accuracy,

Qualifications

• 8+ years in campaign management, marketing operations, or lifecycle marketing.

Responsibilities

• Define campaign objectives, targeting, and messaging with stakeholders.

Skills

Campaign management

Marketing operations

Lifecycle marketing

Data analysis

Written communication

Stakeholder collaboration

Tools

Marketo

Salesforce Marketing Cloud

Excel

Job description

Position

CVM Lifecycle Campaign Associate Manager (B2B AU Telco)

Location

BGC, Taguig City

Work Setup & Shift

Onsite work setup | Day shift

Role Overview

We are looking for a detail-oriented and proactive CVM Lifecycle Campaign Lead to join our Enterprise & Mid-Market Customer Value Management (CVM) team. In this role, you will take ownership of targeted marketing campaigns end-to-end—from planning and briefing through to execution, tracking, and performance reporting.

Key Responsibilities

• Support delivery across key programs for the customer base including data-driven targeting based on predictive models.
• Define campaign objectives, targeting, and messaging in collaboration with stakeholders.
• Develop structured briefs for agencies and internal teams (CRM/Marketo).
• Build personalisation matrices (segment × trigger × message × data variables).
• Manage campaign workflows, timelines, and deliverables.
• Partner with GTM, Product, Sales Enablement, Data & Analytics, CRM, and Legal teams.
• Coordinate campaign requirements and ensure alignment across teams.
• Proactively identify and escrow risks, dependencies, or blockers.
• Prepare and validate audience data files (segmentation, exclusions, suppression lists).
• Ensure data accuracy, compliance, and readiness for campaign deployment.
• Enrich datasets with personalisation fields from approved sources.
• Compile campaign performance metrics (opens, clicks, conversions, etc.).
• Identify anomalies and provide clear insights and recommendations.
• Continuously optimise campaigns based on performance data.
• Maintain campaign calendars and track progress across programs.
• Manage documentation, folders, and version control for all assets.
• Operate with high ownership and autonomy in campaign execution.
• Collaborate on strategy, then independently drive delivery.
• Ensure all customer-facing campaigns receive onshore approval before launch.
• Communicate proactively—raising insights, risks, and recommendations early.

Qualifications

• 8+ years in campaign management, marketing operations, or lifecycle marketing.
• (Ideally in Telco, SaaS, or B2B Technology environments).
• Strong experience writing structured briefs, reports, and marketing documentation.
• Solid data handling skills (Excel or similar) – segmentation, QA, validation.
• Understanding of campaign fundamentals: targeting, personalisation, lifecycle journeys.
• Familiarity with marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud).
• Ability to analyse performance data and translate insights into actions.
• Excellent written communication skills.
• High attention to detail and accuracy.

Preferred Skills

• Experience working in distributed or offshore teams across time zones.

Benefits

• Competitive compensation and above-market rewards.
• Healthcare coverage on day one and for dependents.
• Paid time-off, group life insurance, and performance bonuses.
• Collaborative work environment with company-sponsored events.
• Work-life balance and team-driven initiatives.
• Career growth and continuous learning opportunities.
• Inclusive culture celebrating diversity.