Customer Marketing Manager

Private Advertiser; Muntinlupa; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Private Advertiser in Metro Manila seeks a Customer Marketing Manager to drive B2B revenue growth in HVAC-focused markets. You will lead end-to-end marketing strategies, GTM planning, ABM, and demand generation, aligning Brand, Sales, and Product Management to build a robust pipeline.

The role requires 5–7 years in marketing (B2B), strong analytics, and experience with pipeline growth and field collaboration with Sales teams. HVAC or related industries is a plus.

Qualifications

• Graduate-level marketing experience with 5–7 years in marketing, customer/channel focus, and commercial orientation.
• Proven track record of driving pipeline growth, lead generation, and conversion in a B2B setting.
• Experience collaborating with Sales teams and managing B2B customer segments (developers, contractors, specifiers).
• Experience in HVAC, construction, or related technical industries is highly preferred.

Responsibilities

• Develop end-to-end B2B customer and channel marketing strategies and GTM plans.
• Execute demand generation and lead generation programs to build a strong marketing-driven pipeline.
• Align Brand, Sales, and Product Management to drive revenue growth and market leadership.
• Lead ABM and Franchise Marketing initiatives and plan effective BTL activations (events, collateral).
• Oversee campaigns from concept through analysis and optimize for conversion and ROI.

Skills

Marketing analytics

B2B marketing

Lead generation

ABM

Franchise marketing

BTL activations

Sales alignment

HVAC industry knowledge

Education

Bachelor's degree in Business/Communications

MBA (considered a plus)

Job description

Purpose of the Role

The Customer Marketing Manager is a strategic role dedicated to driving revenue growth and strengthening brand authority within the commercial and industrial sectors. The role leads end-to-end B2B customer and channel marketing strategies to sustain and expand CCAC's leadership in the HVAC market. This includes defining data-driven Go-To-Market (GTM) strategies, executing demand and lead generation programs, and building a strong marketing-driven pipeline that supports sales conversion and business growth. The CMM develops impactful marketing tools and initiatives that enhance the customer journey—from awareness to retention and advocacy while ensuring strong alignment across Brand, Sales, and Product Management teams.

This includes defining data-driven Go-To-Market (GTM) strategies, executing demand and lead generation programs, and building a strong marketing-driven pipeline that supports sales conversion and business growth.

Professional Experience

• Graduate of any 4-year course, preferably Business Management or Communications& MBA or equivalent is a plus

• At least 5-7 years' experience in Marketing, Customer/Channel Marketing and Commercial

• Candidates must possess a minimum of 5-7 years of B2B marketing experience to be considered for this position

• Advanced expertise in marketing analytics and data-driven decision making is essential for success in this role

• Proven track record in driving pipeline growth, lead generation, and conversion in a commercial environment

• Experience working closely with Sales teams and managing B2B customer segments (e.g., developers, contractors, specifiers)

• Experience in HVAC, construction, or related technical industries is highly preferred

• Experience in developing Go-To-Market (GTM) Strategies, including specialized approaches like Account-Based Marketing (ABM) and Franchise Marketing

• Strong background on BTL activations i.e. events planning and execution, creative development (brochures, merchandising & playbooks)

Functional Competencies

The Customer Marketing Manager must bridge the gap between technical product expertise and high-level communication.

• Strategic Channel Marketing: Develop Go-To-Market (GTM) strategies for B2B stakeholders (developers, architects, contractors, etc.), including Account-Based Marketing (ABM) and Franchise Marketing for models like the Carrier Air Authority Center (CAAC).

• End-to-End Campaign Management: Oversee multi-channel initiatives from concept to analysis, including Integrated Marketing Communications, high-visibility activations, and lead generation funnels

• Thought Leadership & Influence: Establish the brand as a dominant authority through reputation management, industry advocacy, and relationship architecture

• Stakeholder & Agency Management: Act as a bridge between entities, managing creative/PR agencies and ensuring cross-functional alignment

• AI-Driven Productivity: Leverage artificial intelligence to streamline operations and enhance execution speed

Technical Skills

• Industry Literacy: Foundational knowledge of HVAC systems and solutions.

• Digital Advertising: Expertise in targeted B2B and related digital platforms

Key Accountabilities

• Customer Lifecycle Management & Retention

• Sales and Success Enablement

• Advocacy and Marketing Insights