About the role
This is a Marketing role responsible for building brand awareness, developing marketing strategies, and driving sales through coordinated campaigns and market analysis. The position involves leading marketing initiatives, managing team members, and partnering across departments to achieve business objectives in the HVAC product and services sector.
Key responsibilities
JOB RESPONSIBILITIES:
- Building brand awareness and positioning.
- Coordinate with the Sales Department with regard to effective marketing strategy and campaigns to boost sales.
- Forecast budgets and conduct business reviews.
- Developing Marketing Strategies and Products.
- Organizing promotional events and coordinating day-of deliveries staffing.
- Leading and training a team and Marketing Associates.
- Reviewing current Marketing campaigns for weaknesses and developing solutions within budget constraints.
- Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.
- Identifying potential new markets and creating the plan for entering the market.
- Partnering with product development and buying teams to estimate product demand.
- Brainstorming fresh advertising ideas with senior management.
- Interacts and negotiates with customers regarding contract conditions and provides contracts.
- Studies the market for HVAC products and services and finds market potential.
- Establishes pricing, conducts price surveys, marketing strategies and estimates sales.
- Conducts reviews of cost analysis of the products.
- Ensures effective marketing campaigns through the company website or online and print marketing campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Work closely with design agencies and assisting with new product launches and events.
- Analyze potential strategic partner relationship for company marketing.
- Evaluate the impact of marketing programs in achieving objectives.
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- Identifying new customers / clients, coordinate with sales team with regards to potential clients.
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
- Works within the department budget to develop cost-effective marketing plans for each product or service.
- Tracks all marketing and sales data and creates detailed written reports and presentations to bring to senior executives.
- Provide reports on website traffic, engagement on social media, marketing KPI.
- Ensure compliance with all general and company policies when carrying out job duties.
- Conducts weekly meeting to all subordinates to keep track progress.
- Regular coordination with Sales & Warehouse Department on inventory to deplete stocks through effective marketing strategies.
- Prepares weekly /monthly accomplishments report, marketing collaterals, inventory and expenses.
- Others, as may be directed by the management, President / CEO.
About you
- Bachelor's/College Degree in Art/Design/Creative Multimedia, Advertising/Media, Business Studies/Administration/Management, Marketing or equivalent
- At least 2 – 3 years of working experience in the related field
- Excellent writing and communication skills
- Strong organizational skills, results-driven and detail-oriented with strong ability to multitask
- Excellent communication and writing skills in English
- Self-motivated and result-oriented, with excellent interpersonal, communication and presentation skills
- Proven working experience in events management and promotions
- Chinese/Fukien speaking skills is a plus