CRO Growth Lead: A/B Testing & Optimization

Emapta; Metro Manila; Hybrid; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Pioneer opportunity to build a high‑ce

Sign-on bonus

Day 1 HMO coverage

Office in Ortigas

Day shift with weekends off

Salary advance program

Upskilling via Emapta Academy

Gym access (Ortigas & Makati)

Lifestyle perks

Employee referrals

20 annual leaves

Job summary

Emapta is seeking a Conversion Rate Optimization Specialist to lead advanced CRO experiments, A/B testing, and data-driven optimization across subscriptions, engagement, and revenue. Your work will influence critical digital journeys and enable scalable commercial decisions within a hybrid work setup in Ortigas, Manila.

You will collaborate with Product, Marketing, UX, Digital, Pricing, and Subscription teams, leveraging behavioral analytics and CRO tools to identify barriers and drive

Qualifications

• At least 2 years of hands-on CRO experience with extensive A/B testing and optimization.
• Proven end-to-end experimentation experience.
• Experience designing and evaluating A/B tests, multivariate tests, and controlled experiments.
• Develop data-backed hypotheses using behavioral analytics, conversion data, funnel performance, and insights.
• Strong knowledge of CRO methodologies and optimization of conversion funnels.
• Interpret results to identify conversion barriers, abandonment points, and usability issues.
• Understanding of subscription and growth metrics (acquisition, conversion, retention, churn, revenue, ARPU, LTV).
• Experience partnering with Product, Marketing, UX, Digital, Pricing, and Subscription teams.
• Strong analytical, problem-solving, communication, stakeholder management, organization, and prioritization skills.

Responsibilities

• Lead CRO initiatives to improve subscription growth, conversions, engagement, revenue, and ARPU.
• Partner with Product, Marketing, Pricing, and Subscription teams to optimize customer journeys.
• Implement data-driven strategies that drive measurable business outcomes.
• Own acquisition performance across websites, mobile apps, search, social media, and newsletters.
• Analyze customer behavior, conversion trends, pricing impact, and campaign performance.
• Monitor and optimize key metrics including conversion rate, subscriber growth, retention, churn, and LTV.
• Own end-to-end A/B testing and experimentation programs, from hypothesis development and test design through execution, analysis, and optimization.
• Identify optimization opportunities through quantitative and qualitative analysis.
• Deliver executive-level reporting, insights, and recommendations.
• Leverage AI tools and emerging technologies to enhance analysis and productivity.
• Work with cross-functional teams and stakeholders to deliver growth initiatives.
• Foster continuous improvement, knowledge sharing, and best practices.
• Manage multiple projects and priorities in an agile environment.
• Growth in conversions, subscribers, retention, revenue, and customer lifetime value.
• Strong experimentation outcomes, including test volume, win rate, and business impact.
• Increased adoption of audience insights, dashboards, segmentation strategies, and business recommendations.

Skills

CRO experience

A/B testing

Experiment design

Multivariate testing

Behavioral analytics

Conversion analytics

Cross-functional collaboration

Data interpretation

Growth metrics

Strong analytical

Education

Bachelor's degree in Marketing/Business/Data Science/Statistics/Psychology or related field

Tools

Hotjar

FullStory

Crazy Egg

Job description

Emapta is seeking a Conversion Rate Optimization Specialist to lead advanced CRO experiments, A/B testing, and data-driven optimization across subscriptions, engagement, and revenue. Your work will influence critical digital journeys and enable scalable commercial decisions within a hybrid work setup in Ortigas, Manila.

You will collaborate with Product, Marketing, UX, Digital, Pricing, and Subscription teams, leveraging behavioral analytics and CRO tools to identify barriers and drive