Conversion Rate Optimization Specialist

Emapta Global; Metro Manila; On-site; PHP 1,219,000 - 1,460,000; Full time

Benefits offered by this job

Sign-on Bonus

Day 1 HMO coverage with dependent

Office gyms access

Ortigas office location

Career growth

Job summary

Emapta Philippines seeks a Conversion Rate Optimization Specialist to transform high-traffic digital journeys into stronger conversions, subscriptions, and revenue for a leading Australian media business. You will join a pioneer team using behavioral analytics, A/B testing, experimentation, and customer insights to optimize digital experiences with international exposure.

You'll gain long-term career growth and have the opportunity to drive measurable commercial impact while working from

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Data Science, Psychology, or related field, or equivalent practical experience
• At least 2 years of experience in Conversion Rate Optimization (CRO), digital marketing, growth marketing, web analytics, or digital performance optimization
• Strong practical experience using behavioral analytics and CRO tools such as Hotjar, FullStory, Crazy Egg, or comparable platforms
• Experience supporting A/B testing, experimentation, conversion optimization, or website performance initiatives
• Experience with subscription-based businesses or growth metrics such as acquisition, retention, churn, and Customer Lifetime Value (LTV)
• Good understanding of customer journeys, conversion funnels, user behavior, and digital performance metrics
• Strong analytical and problem-solving skills with the ability to interpret data and recommend actionable improvements
• Experience collaborating with cross-functional teams, including Product, Marketing, UX, or Digital teams
• Excellent communication and stakeholder management skills
• Highly organized, adaptable, and able to manage multiple priorities in a fast-paced environment

Responsibilities

• Lead CRO initiatives to improve subscription growth, conversions, engagement, revenue, and ARPU
• Partner with Product, Marketing, Pricing, and Subscription teams to optimize customer journeys
• Implement data-driven strategies that drive measurable business outcomes
• Own acquisition performance across websites, mobile apps, search, social media, and newsletters
• Analyze customer behavior, conversion trends, pricing impact, and campaign performance
• Monitor and optimize key metrics including conversion rate, subscriber growth, retention, churn, and LTV
• Develop and manage A/B testing and experimentation programs
• Identify optimization opportunities through quantitative and qualitative analysis
• Deliver executive-level reporting, insights, and recommendations
• Leverage AI tools and emerging technologies to enhance analysis and productivity
• Work with cross-functional teams and stakeholders to deliver growth initiatives
• Foster continuous improvement, knowledge sharing, and best practices
• Manage multiple projects and priorities in an agile environment

Skills

CRO

Web analytics

A/B testing

Data analysis

Cross-functional

Communication

Education

Bachelor's degree or equivalent

Tools

Hotjar

FullStory

Crazy Egg

Job description

Turn Digital Journeys Into Growth for a Leading Australian Media Business

• Employment Type: Full-time
• Salary: Earn up to PHP120,000 (based on experience, skills, and expertise)
• Sign-on Bonus equivalent to one month's salary

Job Summary

Transform high-traffic digital journeys into stronger conversions, subscriptions, and revenue for one of Australia's leading media businesses. As a Conversion Rate Optimization Specialist, you'll join a pioneer team using behavioral analytics, A/B testing, experimentation, and customer insights to optimize digital experiences. Through Emapta, you'll gain international exposure, long-term career growth, and the opportunity to drive measurable commercial impact.

The Qualifications We Seek

• Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, Psychology, or a related field, or equivalent practical experience
• At least 2 years of experience in Conversion Rate Optimization (CRO), digital marketing, growth marketing, web analytics, or digital performance optimization
• Strong practical experience using behavioral analytics and CRO tools such as Hotjar, FullStory, Crazy Egg, or comparable platforms
• Experience supporting A/B testing, experimentation, conversion optimization, or website performance initiatives
• Experience with subscription-based businesses or growth metrics such as acquisition, retention, churn, and Customer Lifetime Value (LTV)
• Good understanding of customer journeys, conversion funnels, user behavior, and digital performance metrics
• Strong analytical and problem-solving skills with the ability to interpret data and recommend actionable improvements
• Experience collaborating with cross-functional teams, including Product, Marketing, UX, or Digital teams
• Excellent communication and stakeholder management skills
• Highly organized, adaptable, and able to manage multiple priorities in a fast-paced environment

What You'll Do

Growth & Conversion Optimization

• Lead CRO initiatives to improve subscription growth, conversions, engagement, revenue, and ARPU
• Partner with Product, Marketing, Pricing, and Subscription teams to optimize customer journeys
• Implement data-driven strategies that drive measurable business outcomes

Performance Analytics

• Own acquisition performance across websites, mobile apps, search, social media, and newsletters
• Analyze customer behavior, conversion trends, pricing impact, and campaign performance
• Monitor and optimize key metrics including conversion rate, subscriber growth, retention, churn, and LTV
• Develop and manage A/B testing and experimentation programs
• Identify optimization opportunities through quantitative and qualitative analysis
• Deliver executive-level reporting, insights, and recommendations
• Leverage AI tools and emerging technologies to enhance analysis and productivity
• Work with cross-functional teams and stakeholders to deliver growth initiatives
• Foster continuous improvement, knowledge sharing, and best practices
• Manage multiple projects and priorities in an agile environment

Success Measures

• Growth in conversions, subscribers, retention, revenue, and customer lifetime value
• Strong experimentation outcomes, including test volume, win rate, and business impact
• Increased adoption of audience insights, dashboards, segmentation strategies, and business recommendations
• Pioneer opportunity to help build a high-performing team from the ground up
• Competitive Salary Package
• Sign-on Bonus equivalent to one month's salary
• Day 1 HMO coverage with free dependent
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Day shift schedule with fixed weekends off
• Salary Advance Program through banking partner
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Mentorship and exposure to global leaders and teams
• Diverse and supportive work environment

Join the Top 1% Talent. A Better Career. A Better Life.

Welcome to Emapta Philippines, where high-performing professionals build long-term global careers with leading international companies. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026, Emapta delivers a workplace defined by stability, growth, and purpose. Here, your career moves forward with meaningful opportunities, world-class support, and a culture built for excellence.