Conversion Rate Optimization Specialist | Hybrid | Weekends Off | Sign-On Bonus

Emapta; Metro Manila; Hybrid; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Pioneer opportunity to build a high‑ce

Sign-on bonus

Day 1 HMO coverage

Office in Ortigas

Day shift with weekends off

Salary advance program

Upskilling via Emapta Academy

Gym access (Ortigas & Makati)

Lifestyle perks

Employee referrals

20 annual leaves

Job summary

Emapta is seeking a Conversion Rate Optimization Specialist to lead advanced CRO experiments, A/B testing, and data-driven optimization across subscriptions, engagement, and revenue. Your work will influence critical digital journeys and enable scalable commercial decisions within a hybrid work setup in Ortigas, Manila.

You will collaborate with Product, Marketing, UX, Digital, Pricing, and Subscription teams, leveraging behavioral analytics and CRO tools to identify barriers and drive

Qualifications

• At least 2 years of hands-on CRO experience with extensive A/B testing and optimization.
• Proven end-to-end experimentation experience.
• Experience designing and evaluating A/B tests, multivariate tests, and controlled experiments.
• Develop data-backed hypotheses using behavioral analytics, conversion data, funnel performance, and insights.
• Strong knowledge of CRO methodologies and optimization of conversion funnels.
• Interpret results to identify conversion barriers, abandonment points, and usability issues.
• Understanding of subscription and growth metrics (acquisition, conversion, retention, churn, revenue, ARPU, LTV).
• Experience partnering with Product, Marketing, UX, Digital, Pricing, and Subscription teams.
• Strong analytical, problem-solving, communication, stakeholder management, organization, and prioritization skills.

Responsibilities

• Lead CRO initiatives to improve subscription growth, conversions, engagement, revenue, and ARPU.
• Partner with Product, Marketing, Pricing, and Subscription teams to optimize customer journeys.
• Implement data-driven strategies that drive measurable business outcomes.
• Own acquisition performance across websites, mobile apps, search, social media, and newsletters.
• Analyze customer behavior, conversion trends, pricing impact, and campaign performance.
• Monitor and optimize key metrics including conversion rate, subscriber growth, retention, churn, and LTV.
• Own end-to-end A/B testing and experimentation programs, from hypothesis development and test design through execution, analysis, and optimization.
• Identify optimization opportunities through quantitative and qualitative analysis.
• Deliver executive-level reporting, insights, and recommendations.
• Leverage AI tools and emerging technologies to enhance analysis and productivity.
• Work with cross-functional teams and stakeholders to deliver growth initiatives.
• Foster continuous improvement, knowledge sharing, and best practices.
• Manage multiple projects and priorities in an agile environment.
• Growth in conversions, subscribers, retention, revenue, and customer lifetime value.
• Strong experimentation outcomes, including test volume, win rate, and business impact.
• Increased adoption of audience insights, dashboards, segmentation strategies, and business recommendations.

Skills

CRO experience

A/B testing

Experiment design

Multivariate testing

Behavioral analytics

Conversion analytics

Cross-functional collaboration

Data interpretation

Growth metrics

Strong analytical

Education

Bachelor's degree in Marketing/Business/Data Science/Statistics/Psychology or related field

Tools

Hotjar

FullStory

Crazy Egg

Job description

Redefine Digital Growth Through Advanced CRO and Experimentation

Exceptional digital growth is engineered through rigorous experimentation, behavioral intelligence, and decisions grounded in evidence. The Conversion Rate Optimization Specialist will lead sophisticated A/B testing and CRO experimentation, transforming customer behavior into high-impact improvements across conversion, subscriptions, engagement, and revenue. Your expertise will influence critical digital journeys and commercial decisions at scale, while Emapta's Top 1% Talent experience provides prestigious global exposure, premium benefits, career stability, continuous development, and exceptional long-term opportunities.

Role Overview

• Employment Type: Full-time
• Shift: Day Shift, Weekends Off
• Salary: Negotiable based on experience, skills, and expertise
• Sign-on Bonus equivalent to one month's salary
• Work Setup: Hybrid (3 onsite days, 2 WFH days)

The Qualifications We Seek

• Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, Psychology, or related field, or equivalent practical experience
• At least 2 years of hands-on Conversion Rate Optimization (CRO) experience, with extensive A/B testing, experimentation, and conversion optimization expertise
• Proven end-to-end experimentation experience
• Strong experience designing and evaluating A/B tests, multivariate tests, and other controlled digital experiments
• Ability to develop data-backed hypotheses using behavioral analytics, conversion data, funnel performance, and customer insights
• Hands-on experience with behavioral analytics and CRO tools including Hotjar, FullStory, Crazy Egg, or comparable platforms
• Strong knowledge of CRO methodologies, experimentation frameworks, conversion funnels, customer journeys, user behavior, and digital performance optimization
• Ability to interpret experiment results, identify conversion barriers, abandonment points, and usability issues, and translate findings into actionable optimization recommendations
• Understanding of subscription and growth metrics including acquisition, conversion, retention, churn, revenue, ARPU, and Customer Lifetime Value (LTV)
• Experience partnering with Product, Marketing, UX, Digital, Pricing, and Subscription teams on CRO and experimentation initiatives
• Strong analytical, problem-solving, communication, stakeholder management, organization, and prioritization skills, with the ability to manage multiple experiments in a fast-paced environment

What You'll Do

Growth & Conversion Optimization

• Lead CRO initiatives to improve subscription growth, conversions, engagement, revenue, and ARPU
• Partner with Product, Marketing, Pricing, and Subscription teams to optimize customer journeys
• Implement data-driven strategies that drive measurable business outcomes

Performance Analytics

• Own acquisition performance across websites, mobile apps, search, social media, and newsletters
• Analyze customer behavior, conversion trends, pricing impact, and campaign performance
• Monitor and optimize key metrics including conversion rate, subscriber growth, retention, churn, and LTV

Experimentation & Insights

• Own end-to-end A/B testing and experimentation programs, from hypothesis development and test design through execution, analysis, and optimization
• Identify optimization opportunities through quantitative and qualitative analysis
• Deliver executive-level reporting, insights, and recommendations
• Leverage AI tools and emerging technologies to enhance analysis and productivity

Collaboration & Leadership

• Work with cross-functional teams and stakeholders to deliver growth initiatives
• Foster continuous improvement, knowledge sharing, and best practices
• Manage multiple projects and priorities in an agile environment

Success Measures

• Growth in conversions, subscribers, retention, revenue, and customer lifetime value
• Strong experimentation outcomes, including test volume, win rate, and business impact
• Increased adoption of audience insights, dashboards, segmentation strategies, and business recommendations

Exciting Perks Await!

• Pioneer opportunity to help build a high-performing team from the ground up
• Competitive Salary Package
• Sign-on Bonus equivalent to one month's salary
• Day 1 HMO coverage with free dependent
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Day shift schedule with fixed weekends off
• Salary Advance Program through banking partner
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

Join the Top 1% Talent. A better career. A better life.

At Emapta Philippines, careers are built with intention. Work with global clients, gain exposure to world-class standards, and grow in an environment designed for long-term success. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026, Emapta stands among the region's most respected employers, committed to empowering talent through stability, opportunity, and continuous development.