CRM Marketing Automation Specialist — Salesforce MC

Lendi Group; Makati; Hybrid; PHP 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work arrangement

25 days leave

HMO + life insurance

Internet subsidy

Job summary

Lendi Group is a market-leading digital platform spanning Australia and the Philippines with a focus on revolutionising the property journey. This Email & CRM Marketing Specialist will design and implement personalized journeys using Salesforce Marketing Cloud, including emails, SMS, and landing pages, while collaborating with the Growth team to optimise campaigns.

The role requires 2–5 years in marketing automation, SQL knowledge, and a strong eye for detail.

Qualifications

• 2–5 years of experience in marketing automation platforms.
• Hands-on experience using Salesforce Marketing Cloud to build journeys and emails.
• Skilled in email development utilising HTML, CSS and AMPscript.
• Experience in stakeholder and campaign management to deliver communications in a timely manner.
• Experience building automated journeys.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience using AI tools to enhance daily work.
• Strong attention to detail.

Responsibilities

• Work with a Customer Journey Manager designing and building marketing automation workflows.
• Design and build personalised email, SMS and landing page experiences in Marketing Cloud.
• Have an understanding of database objects and the ability to write SQL queries with AI assistance.
• Supporting a Customer Journey Manager with the build, testing, reporting and optimisation of regular campaign sends
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• QA support for the journeys team on other member journeys and campaigns
• Creating and maintaining documentation for journeysand campaigns.
• Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions
• Working with a journeys team to drive best practice, efficiency, and optimisation to meet business objectives.
• Manage and triage help desk tickets for the journeys space.

Skills

Marketing automation

Campaign management

HTML/CSS/AMPscript

AI tools usage

Attention to detail

Tools

Salesforce Marketing Cloud

SQL

Job description

Lendi Group is a market-leading digital platform spanning Australia and the Philippines with a focus on revolutionising the property journey. This Email & CRM Marketing Specialist will design and implement personalized journeys using Salesforce Marketing Cloud, including emails, SMS, and landing pages, while collaborating with the Growth team to optimise campaigns.

The role requires 2–5 years in marketing automation, SQL knowledge, and a strong eye for detail.