Email & CRM Marketing Specialist (SMS & CRM Journeys Officer)

Lendi Group; Makati; Hybrid; PHP 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work arrangement

25 days leave

HMO + life insurance

Internet subsidy

Job summary

Lendi Group is a market-leading digital platform spanning Australia and the Philippines with a focus on revolutionising the property journey. This Email & CRM Marketing Specialist will design and implement personalized journeys using Salesforce Marketing Cloud, including emails, SMS, and landing pages, while collaborating with the Growth team to optimise campaigns.

The role requires 2–5 years in marketing automation, SQL knowledge, and a strong eye for detail.

Qualifications

• 2–5 years of experience in marketing automation platforms.
• Hands-on experience using Salesforce Marketing Cloud to build journeys and emails.
• Skilled in email development utilising HTML, CSS and AMPscript.
• Experience in stakeholder and campaign management to deliver communications in a timely manner.
• Experience building automated journeys.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience using AI tools to enhance daily work.
• Strong attention to detail.

Responsibilities

• Work with a Customer Journey Manager designing and building marketing automation workflows.
• Design and build personalised email, SMS and landing page experiences in Marketing Cloud.
• Have an understanding of database objects and the ability to write SQL queries with AI assistance.
• Supporting a Customer Journey Manager with the build, testing, reporting and optimisation of regular campaign sends
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• QA support for the journeys team on other member journeys and campaigns
• Creating and maintaining documentation for journeysand campaigns.
• Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions
• Working with a journeys team to drive best practice, efficiency, and optimisation to meet business objectives.
• Manage and triage help desk tickets for the journeys space.

Skills

Marketing automation

Campaign management

HTML/CSS/AMPscript

AI tools usage

Attention to detail

Tools

Salesforce Marketing Cloud

SQL

Job description

Email & CRM Marketing Specialist (SMS & CRM Journeys Officer)

• Full-time
• Department: Growth

Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise.

Powered by our proprietary AI platform, a national network of 1,300 brokers and 220 retail stores, and an integrated ecosystem of property services, Lendi Group supports customers at every step of their property journey to find, buy and own with confidence. Managing a $107B+ loan book, the Group continues to set the pace in the industry and was recently recognised as Aggregator of the Year.

Why Join Us?

• Innovation at Our Core– We challenge the status quo and push boundaries to create better solutions.
• Work with the Best– Collaborate with some of the brightest minds in fintech, financial services, and strategy.
• Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
• Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.

• Work with a Customer Journey Manager designing and building marketing automation workflows.
• Design and build personalised email, SMS and landing page experiences in Marketing Cloud.
• Have an understanding of database objects and the ability to write SQL queries with AI assistance.
• Supporting a Customer Journey Manager with the build, testing, reporting and optimisation of regular campaign sends
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• QA support for the journeys team on other member journeys and campaigns
• Creating and maintaining documentation for journeysand campaigns.
• Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions
• Working with a journeys team to drive best practice, efficiency, and optimisation to meet business objectives.
• Manage and triage help desk tickets for the journeys space.

Required

• 2–5 years of relevant experience in marketing automation platforms
• Hands-on technical experience using Salesforce Marketing Cloud to build journeys and emails
• Skilled in email development utilising HTML, CSS and AMPscript
• Experience in stakeholder and campaign management to deliver communications in a timely manner
• Experience building automated journeys
• Ability to work independently and as part of a team in a fast-paced environment
• Experience using AI tools to enhance daily work
• Strong attention to detail

Highly regarded / Preferred

• Salesforce Marketing Cloud certifications
• Experience with Salesforce CRM (beyond Marketing Cloud)
• Skilled with SQL

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture.
• We offer a hybrid working arrangement designed to support work-life balance while fostering meaningful connection and collaboration, with a requirement to work from our Makati office at least once a month.
• Holistic wellbeing programs offering 24/7 support
• Comprehensive HMO coverage for you and one free dependent, along with life insurance starting from Day 1.
• Access to 25 days of leave, made up of 20 vacation days and 5 sick days.
• Monthly internet subsidy to help you stay productive at home.
• Access to ongoing training and clear pathways for growth and promotion as part of your career journey with us.
• Access to all government-mandated benefits, including SSS, PhilHealth, and Pag-IBIG.

We’recommitted to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a moreengagingworkplace.

Our culture is guided by our 3 core values:We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract, engage and evolve talent and build best-in‑class products.