CRM Architect & Insights Lead - Fintech

Michael Page

Taguig

On-site

PHP 1,200,000 - 2,200,000

Full time

14 days+

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Job description

Opportunities for career growth and progression
Competitive salary and benefits

About Our Client

A leading consumer finance and fintech company that provides accessible installment financing, cash loans, and digital lending solutions to underserved customers through a technology-driven and customer-centric approach.

Job Description

CRM Strategy & Optimization: Develop, implement, and optimize CRM strategies to enhance customer acquisition, xsell, engagement and loyalty.
Data Analysis & Insights: Analyze customer data to identify trends, behaviors, and opportunities for improved marketing and sales strategies.
Segmentation & Targeting: Create customer segments based on behavioral, demographic, and transactional data to improve personalization and campaign performance.
Campaign Performance Measurement: Track, analyze, and report on the effectiveness of CRM campaigns, providing actionable recommendations.
Cross-Functional Collaboration: Work with marketing, sales, risk and IT teams to ensure seamless CRM integration across various platforms and channels.
System Management: Maintain and enhance CRM tools, ensuring data accuracy, integrity, and usability for all stakeholders.
Automation & Efficiency: Identify and implement automation opportunities within the CRM system to improve efficiency and effectiveness.
Customer Journey Mapping: Develop insights into customer journeys and lifecycle marketing, leveraging data to improve user experience and retention.
Compliance & Best Practices: Ensure CRM activities align with data privacy regulations and industry best practices.

The Successful Applicant