CRM Campaigns Lead: Personalization, ROI & Growth

SVEN - The Digital 1st Agency; Philippines; Hybrid; PHP 670,000 - 949,000; Full time

Benefits offered by this job

Great Place to Work certification

HMO & life insurance

In-house training programs

SCRUM & Agile environment

Job summary

SVEN - The Digital 1st Agency in the Philippines seeks a Campaign Specialist to lead daily CRM program operations, plan, execute, and optimize campaigns across email, SMS, in-app, and web assets to boost engagement and loyalty.

You will partner with creative, data, and product teams, manage third-party CRM partners, and drive segmentation, personalization, and performance reporting while ensuring privacy compliance.

Qualifications

• Excellent written and verbal communication with diverse stakeholders.
• Strong organizational and time management skills.
• Highly detail-oriented with a commitment to accuracy.
• Analytical and data-driven with the ability to interpret metrics.
• Demonstrated initiative and ownership of projects.
• Experience managing third-party CRM, rewards, or marketing partners.
• Familiarity with customer retention and engagement strategies.
• Open to onsite if needed and comfortable working remotely.

Responsibilities

• Lead end-to-end execution of CRM campaigns (email, SMS, in-app, web assets).
• Maintain campaign schedules, deployments, and troubleshoot issues.
• Collaborate with creative, data, and product teams on assets and messaging.
• Manage third-party CRM partners and optimization of integrations.
• Plan and design CRM programs with segmentation and personalization.
• Build audience segments and implement personalization strategies.
• Track KPIs, analyze performance, and provide actionable insights.
• Ensure data privacy compliance (e.g., GDPR) and data integrity.
• Partner with cross-functional teams to align CRM efforts with goals.
• Test and optimize campaigns via A/B and multivariate testing.

Skills

Communication

Organization & time management

Attention to detail

Analytical thinking

Initiative

CRM partnerships

Loyalty programs

Remote-friendly

Tools

Google Analytics

Power BI

Tableau

SQL

Job description

SVEN - The Digital 1st Agency in the Philippines seeks a Campaign Specialist to lead daily CRM program operations, plan, execute, and optimize campaigns across email, SMS, in-app, and web assets to boost engagement and loyalty.

You will partner with creative, data, and product teams, manage third-party CRM partners, and drive segmentation, personalization, and performance reporting while ensuring privacy compliance.