CRM Marketing Specialist (for pooling)

SVEN - The Digital 1st Agency; Philippines; Hybrid; PHP 670,000 - 949,000; Full time

Benefits offered by this job

Great Place to Work certification

HMO & life insurance

In-house training programs

SCRUM & Agile environment

Job summary

SVEN - The Digital 1st Agency in the Philippines seeks a Campaign Specialist to lead daily CRM program operations, plan, execute, and optimize campaigns across email, SMS, in-app, and web assets to boost engagement and loyalty.

You will partner with creative, data, and product teams, manage third-party CRM partners, and drive segmentation, personalization, and performance reporting while ensuring privacy compliance.

Qualifications

• Excellent written and verbal communication with diverse stakeholders.
• Strong organizational and time management skills.
• Highly detail-oriented with a commitment to accuracy.
• Analytical and data-driven with the ability to interpret metrics.
• Demonstrated initiative and ownership of projects.
• Experience managing third-party CRM, rewards, or marketing partners.
• Familiarity with customer retention and engagement strategies.
• Open to onsite if needed and comfortable working remotely.

Responsibilities

• Lead end-to-end execution of CRM campaigns (email, SMS, in-app, web assets).
• Maintain campaign schedules, deployments, and troubleshoot issues.
• Collaborate with creative, data, and product teams on assets and messaging.
• Manage third-party CRM partners and optimization of integrations.
• Plan and design CRM programs with segmentation and personalization.
• Build audience segments and implement personalization strategies.
• Track KPIs, analyze performance, and provide actionable insights.
• Ensure data privacy compliance (e.g., GDPR) and data integrity.
• Partner with cross-functional teams to align CRM efforts with goals.
• Test and optimize campaigns via A/B and multivariate testing.

Skills

Communication

Organization & time management

Attention to detail

Analytical thinking

Initiative

CRM partnerships

Loyalty programs

Remote-friendly

Tools

Google Analytics

Power BI

Tableau

SQL

Job description

The Campaign Specialist will lead the daily operations of the assigned CRM program. This role is responsible for planning, executing, and optimizing customer relationship management campaigns that drive engagement, retention, and long-term loyalty.

Campaign Operations & Execution

• Manage the end-to-end execution of CRM campaigns (email, SMS, in-app push notifications, web & app assets, ad assets, and personalization flows), ensuring timely and accurate delivery.
• Maintain daily campaign schedules, monitor deployments, and troubleshoot execution issues as they arise.
• Collaborate with creative, data, and product teams to ensure campaign assets, targeting, and messaging align with business objectives and brand guidelines.
• Continuously manage (acquire, discontinue & maintain) 3rd party reward & CRM partners.
• Assist in CRM program planning and design as needed. Segmentation & Personalization

Segmentation & Personalization

• Build and refine audience segments based on customer behavior, lifecycle stage, and other relevant CRM data.
• Develop and implement personalization strategies to deliver relevant, timely, and value-driven communications.

Performance Monitoring & Reporting

• Track and report on campaign KPIs, relating to campaign & material performances, CRM retention rates, conversion rates, sign-up rates, attrition rates, and other related business KPIs.
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
• Ensure data integrity and compliance with privacy regulations (e.g., GDPR).

Cross-Functional Collaboration

• Partner with SVEN's strategy, ad, data & technical teams, and Client's marketing, technical and dealer networks to align CRM efforts with business goals.
• Work closely with SVEN & Client's Technical teams to maintain CRM platform functionality and resolve technical issues necessary for the execution of the campaign.
• Support all stakeholders with campaign insights and recommendations for continuous program improvement.

Continuous Optimization

• Recommend short-term and long-term CRM program improvement strategies covering, but not limited to, customer retention, upselling, and cross-selling opportunities.
• Test and optimize campaigns through A/B and multivariate testing. Stay updated with industry best practices, and automotive-specific customer engagement trends.

Requirements

• Excellent written and verbal communication skills, with the ability to craft clear messages and effectively communicate with diverse stakeholders.
• Strong organizational and time management skills
• Highly detail-oriented with a strong commitment to accuracy and quality in campaign execution and reporting.
• Strong analytical and critical thinking skills, with the ability to interpret data and make informed recommendations.
• Demonstrated initiative and ownership, with the ability to work independently and drive projects to completion
• Basic understanding of data analysis tools such as Google Analytics, Power BI, Tableau, SQL, or similar reporting platforms.
• Experience managing third-party CRM, rewards, or marketing partners/vendors.
• Familiarity with customer retention, loyalty, and engagement strategies.
• Open to work onsite if needed, but otherwise have the flexibility to work from anywhere

Benefits

DIGITAL WORK MADE REFRESHING FOR YOU

Digital isn’t the easiest industry to be part of — it’s always on and always evolving. The client pressure is real, but with the right support and programs in place, you’ll know you've got it — and we gotchu too as part of one of only two agencies in the Philippines certified as a Great Place to Work.

BEST SUPPORT FAM

• Immerse in a supportive atmosphere with uplifting mentors and teams.
• Vibe with us through monthly employee programs and events.
• Get recognized for your hustle – we celebrate wins!

DIGITAL 1ST PRODUCTIVITY

• Level up on efficiency through Digital 1st equipment, tools, and systems.
• Boost your skills with in-house learning programs and company-sponsored training.
• Stay agile by adhering to SCRUM and Agile methodologies and rituals.

FULFILLING BREAKTHROUGHS

• Own your career path with regular appraisals and growth opportunities
• Rotate through diverse projects, gaining exposure to different languages, frameworks, and platforms
• Use your leaves in any way you like – for catching up, pursuing your passions, or contributing to the community
• Stay healthy and secured with HMO and life insurance, plus all-around support from different experts on mental health, nutrition, finances, and more.