Executive- CRM Open For Fresh Graduates

ZALORA Group; Muntinlupa; Presencial; PHP 700 000 - 1 000 000; Tempo integral

Resumo da oferta

ZALORA Group is seeking a CRM/Marketing professional to lead content calendar and execution of CRM campaigns across Malaysia, Singapore, and Hong Kong. You will build segments, coordinate with regional teams, and set up campaigns in MoEngage/Braze or similar platforms.

The role emphasizes data-driven optimization, audience targeting, and collaboration with marketing, onsite, performance marketing, and commercial teams to drive engagement and revenue.

Qualificações

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Knowledge with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.

Responsabilidades

• Lead the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) across Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in the CRM platform with audiences, content, scheduling, and variants.

Conhecimentos

CRM platforms

Email marketing

Data analysis

A/B testing

Copywriting

Stakeholder management

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

MoEngage

Braze

Iterable

Klaviyo

Descrição da oferta de emprego

Job Description

RESPONSIBILITIES:

1. Campaign Planning & Execution

• Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using CRM channels like emails/push notifications and more in Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.
• Set up, QA, and launch campaigns in the CRM platform (e.g., MoEngage/Braze or similar), including audience, content, scheduling, and experiment variants.

2. Performance Analysis & Optimization

• Track and analyze campaign performance (open rate, CTR, conversion, revenue, unsubscribe, spam complaints, etc.) and derive actionable insights.
• Run A/B and multivariate tests on subject lines, creatives, incentives, send times, and segments to continuously improve performance.
• Prepare regular performance reports and present key learnings and recommendations to stakeholders.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Knowledge with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: able to read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.
• Experience with A/B testing and experimentation is an advantage.
• Good copy sense and ability to localize/brief content and creatives that resonate with target audiences.
• Detail‑oriented with strong organizational skills; able to manage multiple campaigns and deadlines simultaneously.
• Excellent communication and stakeholder management skills; able to work with regional and local teams.
• Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.
• Experience with e‑commerce or fashion/retail CRM is a plus.
• Copywriting and translations in Cantonese/Mandarin experienceis an advantage.

Wonder how its like to build your career with ZALORA? Inspired by employees, we believe youll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using, processing, and disclosing the personal data contained in your application and any supporting documents for recruitment-related purposes, including assessing and evaluating your suitability for the present role and for other positions and career opportunities within ZALORA. Your personal data may be shared within the ZALORA Group and with authorized third-party service providers on a need-to-know basis for these purposes.

Where applicable, your personal data may also be stored or processed on systems or servers operated by ZALORA’s service providers, including providers located outside the jurisdiction in which your data was collected. You may request access to or correction of your personal data held by ZALORA by contacting the relevant ZALORA contact point or Data Protection Officer.