Creative Lead (Copy) — From Idea to Impact

McCann; Metro Manila; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

McCann is seeking a Senior Creative Lead in Manila to own the day-to-day leadership of assigned campaigns, steer the idea, and elevate creative quality from concept through final output.

You will lead craft and strategy, guide art and copy across channels, present work to clients, mentor designers and copywriters, and collaborate with Strategy, Accounts, Connected Experience and Production to deliver compelling, business-building work.

Qualifications

• 7–10 years in Creatives within advertising or media agency.
• Strong ability to ideate and deliver ideas aligned to brand strategy.
• Clear creative direction with timely, constructive feedback.
• Excellent presentation and client-facing communication.

Responsibilities

• Lead day-to-day creative delivery from brief to production.
• Guide art, copy, and execution across channels with strong craft.
• Present and sell work clearly; respond to feedback constructively.
• Collaborate with Creative, Strategy, Accounts, and Production teams.
• Support leadership in pitches and client opportunities; flag risks early.

Skills

Strategic thinking

Creative leadership

Presentation skills

Client communication

Job description

McCann is seeking a Senior Creative Lead in Manila to own the day-to-day leadership of assigned campaigns, steer the idea, and elevate creative quality from concept through final output.

You will lead craft and strategy, guide art and copy across channels, present work to clients, mentor designers and copywriters, and collaborate with Strategy, Accounts, Connected Experience and Production to deliver compelling, business-building work.