Associate Creative Director (Copy-Based)

McCann; Metro Manila; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

McCann is seeking a Senior Creative Lead in Manila to own the day-to-day leadership of assigned campaigns, steer the idea, and elevate creative quality from concept through final output.

You will lead craft and strategy, guide art and copy across channels, present work to clients, mentor designers and copywriters, and collaborate with Strategy, Accounts, Connected Experience and Production to deliver compelling, business-building work.

Qualifications

• 7–10 years in Creatives within advertising or media agency.
• Strong ability to ideate and deliver ideas aligned to brand strategy.
• Clear creative direction with timely, constructive feedback.
• Excellent presentation and client-facing communication.

Responsibilities

• Lead day-to-day creative delivery from brief to production.
• Guide art, copy, and execution across channels with strong craft.
• Present and sell work clearly; respond to feedback constructively.
• Collaborate with Creative, Strategy, Accounts, and Production teams.
• Support leadership in pitches and client opportunities; flag risks early.

Skills

Strategic thinking

Creative leadership

Presentation skills

Client communication

Job description

Job Description

Responsibility: Creative quality and day-to-day leadership of assigned projects and campaigns.

Responsibility: Creative quality and day-to-day leadership of assigned projects and campaigns.

Imperative: Lead the idea.

Key Results Areas

• Product and Craft Leadership: Lead strong ideas and turn them into high-quality integrated work.
• Lead the development and refinement of creative ideas; ensure work is strategically clear, relevant, distinctive, and connected to the brief.
• Guide art, copy, and execution across channels; make timely quality decisions and stay sufficiently hands-on to raise the craft from concept through final output.
• Client and Growth Leadership: Build confidence in the work and help creativity create business value.
• Present and sell creative work clearly; explain the thinking behind the idea and respond constructively to feedback without necessarily diluting it.
• Support the Creative Director and Business Lead in pitches, organic opportunities, and key client presentations; flag implications on scope, timing, budget, or production early.
• One McCann Leadership: Bring the team together around the idea and the best outcome.
• Work closely with Creative, Strategy, Accounts, Connected Experience, and Production; bring the right capabilities in early and align the project team on the idea, roles, and decisions.
• Resolve day-to-day creative differences directly, encourage shared ownership of the work, and elevate issues when they require broader account or leadership decisions.
• Delivery and Standards Leadership: Own the day-to-day creative delivery from brief to production.
• Maintain clarity across creative tasks, reviews, timelines, and deliverables; anticipate roadblocks and keep the team moving without compromising the quality of the work.
• Ensure concepts and executions are sufficiently resolved and production-ready, with clear direction and complete handoffs that minimize avoidable revisions or delays.
• People Leadership: Raise the work and capability of the creatives around you.
• Provide clear direction, useful feedback, and hands-on coaching to Art Directors, Copywriters, MMAs, and other creative team members.
• Set expectations for assigned projects, recognize development opportunities and performance gaps, and help team members build stronger conceptual, craft, collaboration, and presentation skills.
• Reputation and Recognition Leadership: Contribute work that strengthens the agency’s creative reputation.
• Identify work with strong effectiveness, case, or award potential and actively strengthen its idea, execution, and documentation.
• Contribute to case development, award submissions, and portfolio materials; ensure the thinking, craft, and results behind the work are captured clearly.

Individual Development

• Growth Mindset & Adaptability: Willingness to learn continuously, embrace change, seek new challenges, and strengthen leadership, conceptual, and craft capabilities in response to shifting creative, cultural, technological, client, and business dynamics.

Qualifications

• At least 7 to 10 years of experience in Creatives (advertising and media agency industry experience is a plus).
• Strong strategic thinker with the ability to ideate and deliver large and small ideas that fit within a client’s strategy and brand.
• Strong ability to provide clear creative direction and provide timely, helpful feedback to keep work on track to meet deadlines.
• Excellent presentation skills and communication abilities, both internal and client-facing

McCann Worldgroup's Values

Our shared MW Values of Bravery, Integrity, and Generosity guide our behaviors in how we work together to deliver exceptional client work.

We are currently experiencing a high volume of applications. As a result, it may take some time before you receive an update regarding your application status. We appreciate your patience and understanding while our team completes the review process.