Strategic Planning Leader for Brand & Campaign Impact

Mccann Erickson SA; Manila, Hinoba-an; On-site; PHP 1,240,000 - 2,066,000; Full time

Job summary

McCann Worldgroup in Manila is seeking a Freelance Strategic Planning Consultant to shape insight-led brand and campaign strategies, collaborating with account management, creative, data analytics and mapping teams.

The role focuses on translating consumer and market insights into actionable recommendations, creating briefs and frameworks, and guiding campaign development through to evaluation.

Qualifications

• 5–8 years in Strategic Planning or related field.
• Experience in advertising, digital, or brand consulting.
• Understanding of brand strategy, consumer behavior, and marketing effectiveness.
• Proven ability to translate insights into strategic recommendations.
• Strong presentation and facilitation skills.

Responsibilities

• Develop brand, campaign, and communication strategies based on client briefs and objectives.
• Translate consumer, category, cultural, and business insights into actionable strategic recommendations.
• Create briefs and strategic frameworks guiding campaign development.
• Identify opportunities for brand growth, differentiation, and market relevance.
• Present strategic recommendations to clients and stakeholders.
• Collaborate with creative, data analytics, and account management teams to ensure alignment.
• Provide input to strengthen creative ideas and optimize campaigns.

Skills

Strategic Planning

Brand Strategy

Communications Planning

Consumer Insights

Research & Analysis

Presentation Skills

Facilitation

Independent Working

Job description

McCann Worldgroup in Manila is seeking a Freelance Strategic Planning Consultant to shape insight-led brand and campaign strategies, collaborating with account management, creative, data analytics and mapping teams.

The role focuses on translating consumer and market insights into actionable recommendations, creating briefs and frameworks, and guiding campaign development through to evaluation.