Chief Creative Lead, Performance Marketing

Outsourcey; Philippines; Remote; PHP 3,000,000 - 5,400,000; Full time

Benefits offered by this job

Competitive salary

Shape HR function in a growing BPO

Work with industry-leading leaders inB

Job summary

Outsourcey is seeking a senior creative leader to drive brand and performance marketing initiatives for global campaigns in the Philippines. You will own the creative strategy, supervise cross-functional teams, and ensure cohesive storytelling across TV, digital, email, social, and print.

You will translate themes into campaign toolkits, brief and direct designers and copywriters, and safeguard a high-end, on-brand look while optimizing offers for purchase impact.

Qualifications

• 8+ years in creative leadership with a strong direct response or performance marketing background.
• A portfolio of campaigns with measurable sales results across TV, digital, email, social, and print.
• Experience briefing and directing across multiple channels and markets simultaneously.
• Sharp offer instincts and a clear point of view on what drives purchase decisions.
• Comfortable working hands-on in a lean team, managing briefs and feedback daily.

Responsibilities

• Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity.
• Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines.
• Brief and creatively direct the design, editing, and copy team and approve work before it ships.
• Keep the offer front and centre in every asset while protecting an elevated, on-brand look.
• Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule.
• Ensure every channel tells one consistent story from the TV ad through to the checkout.
• Review campaign performance and feed learnings into the next creative cycle.

Skills

Creative leadership

Direct response marketing

Performance marketing

Multi-channel briefing

Channel strategy

Hands-on leadership

Job description

Outsourcey is seeking a senior creative leader to drive brand and performance marketing initiatives for global campaigns in the Philippines. You will own the creative strategy, supervise cross-functional teams, and ensure cohesive storytelling across TV, digital, email, social, and print.

You will translate themes into campaign toolkits, brief and direct designers and copywriters, and safeguard a high-end, on-brand look while optimizing offers for purchase impact.