Creative Head

Mc Wilson Corporation; Quezon City; Sur place; PHP 1 200 000 - 2 000 000; Plein temps

Résumé du poste

MCW Restaurant Group is seeking a Creative Head to shape and oversee the brands across its growing restaurant concepts. This role requires thinking beyond graphic design to lead branding, storytelling, and the overall customer experience.

You will lead and mentor the creative team, align with Brand Managers, Marketing, Operations, Culinary, and Store Development, and direct shoots and campaigns to ensure distinctive, scalable brand worlds.

Qualifications

• Experience in creative direction and branding.
• Strong leadership of creative teams or multidisciplinary projects.
• Excellent eye for typography, layout, photography, and art direction.

Responsabilités

• Lead the overall creative direction of MCW Restaurant Group and its brands.
• Develop and protect each brand's visual identity, personality, and creative standards.
• Translate brand strategy into campaigns, menus, packaging, store graphics, social media, photography, and other customer touchpoints.
• Lead and mentor the graphic design and creative team.
• Work closely with Brand Managers, Marketing, Operations, Culinary, and Store Development.
• Direct photoshoots, video shoots, campaign concepts, and key brand launches.
• Review creative work and ensure output is on-brand.

Connaissances

Creative direction

Branding

Advertising

Graphic design

Team leadership

Description du poste

MCW Restaurant Group is looking for a Creative Head who can build strong, distinctive brands across our growing portfolio of restaurant concepts. This role is for someone who can think beyond graphic design. We need a creative leader who understands branding, storytelling, food, interiors, campaigns, social media, photography, and the overall customer experience.

What You'll Do

• Lead the overall creative direction of MCW Restaurant Group and its brands
• Develop and protect each brand's visual identity, personality, and creative standards
• Translate brand strategy into campaigns, menus, packaging, store graphics, social media, photography, and other customer touchpoints
• Lead and mentor the graphic design and creative team
• Work closely with Brand Managers, Marketing, Operations, Culinary, and Store Development
• Direct photoshoots, video shoots, campaign concepts, and key brand launches
• Review creative work and ensure output is consistently polished and on-brand
• Help develop new restaurant concepts from naming and identity to launch execution
• Build creative systems and guidelines that allow our brands to scale without becoming generic
• Stay current with design, hospitality, food, retail, and cultural trends while creating work that feels original rather than trend-dependent

Who We're Looking For

• Strong background in creative direction, branding, advertising, graphic design, or related fields
• Experience leading creative teams or multidisciplinary projects
• Excellent eye for typography, layout, photography, art direction, and brand identity
• Strong conceptual thinker who can turn a business objective into a compelling creative idea
• Comfortable working across multiple brands with very different personalities
• Able to balance creativity with commercial realities, deadlines, and operational requirements
• Strong communicator who can present ideas clearly and give constructive creative direction
• Hospitality, F&B, retail, lifestyle, fashion, or consumer-brand experience is a strong advantage
• Portfolio demonstrating both strategic thinking and high-quality execution is required

What Success Looks Like

You don't simply make things look good.

You make each brand recognizable, relevant, desirable, and commercially stronger.

You know when to push an idea, when to simplify it, and how to create a consistent brand world- a customer's first Instagram impression to the menu, packaging, restaurant environment, and campaign they eventually experience.