Creative Designer

Influence; Hinoba-an; On-site; PHP 400,000 - 800,000; Full time

Job summary

Influence seeks a creative leader to own brand and personal-brand content from insight to final output. You will craft concepts, plan shoots end to end, and steer pre-production, production, and post-production processes to deliver distinctive visuals that meet client objectives.

Collaborating with photographers, editors, and account teams, you will translate ideas into compelling stories with strong brand alignment and execution excellence.

Qualifications

• Strong visual storytelling and narrative construction.
• Excellent understanding of brand identity and audience psychology.
• Ability to identify the central idea of a communication and build an execution around it.

Responsibilities

• Develop creative concepts for brands and campaigns.
• Plan shoots end to end: objective, concept, references, shot list, locations, props, talent, styling, timelines.
• Lead or coordinate pre-production, production and post-production workflows.
• Convert abstract ideas into visual treatments, scripts and moodboards.
• Collaborate with photographers, videographers, editors, designers and clients.

Skills

Storytelling

Brand identity

Pre-production planning

Production oversight

Collaboration

Job description

Own the creative thinking behind brand and personal-brand content, from insight and concept through pre-production, production and final output.

The role

Not a graphic designer with a bigger title. Someone who thinks in hooks, narratives, visual devices and business objectives, and can plan a shoot that actually gets made.

Core responsibilities

• Develop creative concepts for brands, founders, CXOs, campaigns, social platforms, events and integrated marketing initiatives.
• Build creative directions strategically aligned to the brand's positioning, audience and communication objective.
• Create compelling narratives and storyboards that make viewers want to continue watching or engaging.
• Plan shoots end to end: objective, concept, references, shot list, locations, props, talent, styling, production requirements and timelines.
• Lead or closely coordinate pre-production, production and post-production workflows.
• Convert abstract ideas into concrete visual treatments, scripts, storyboards, moodboards and execution plans.
• Work across static, motion, video, campaign and experiential formats rather than operating only as a graphic designer.
• Review creative output ruthlessly for quality, consistency, storytelling, brand alignment and technical polish.
• Develop distinctive visual languages for different clients rather than repeating the same aesthetic across accounts.
• Collaborate with photographers, videographers, editors, designers, influencers, talent, PR teams and account managers.
• Present concepts clearly and explain the strategic and creative rationale behind them.
• Maintain a library of references, trends and cultural insight while avoiding trend-chasing without purpose.

Creative and strategic competencies

• Strong visual storytelling and narrative construction.
• Excellent understanding of brand identity, personal branding, audience psychology and attention economics.
• Ability to identify the central idea of a communication and build an execution around it.
• Strong sense of composition, typography, art direction, pacing, tone and visual consistency.
• Ability to create concepts distinctive enough to build recognition rather than simply looking good.
• Strong pre-production planning and an instinct for what can realistically be executed within time and budget.
• Perfectionist quality control without becoming incapable of shipping work.
• 3+ years in creative design, art direction, content production, advertising, branding or an adjacent field is preferred.
• Portfolio must demonstrate original thinking, not just software proficiency.
• Strong candidates may come from advertising agencies, creative studios, production houses, digital agencies, content teams or brand-side creative roles.
• Must be comfortable being challenged on ideas and improving them through iteration.
• Should naturally think in terms of hooks, narratives, visual devices, audience response and business objectives.

How success is measured

• Creative work that is strategically relevant, visually differentiated and platform-appropriate.
• Strong concepts that can be translated into executable production plans.
• Reduction in avoidable revisions through better planning and quality control.
• Ability to independently own a campaign or content series from concept to delivery.
• Consistently high creative standards across multiple client categories and personalities.

Expected in every role at Influence

• Ownership. Take responsibility from brief to final output, including follow-ups and corrections.
• Output orientation. Work against clear deliverables, deadlines, quality standards and client expectations.
• Speed with judgement. Move quickly without compromising brand quality or creating avoidable errors.
• Attention to detail. Catch inconsistencies in design, copy, video, communication, timelines and execution before delivery.
• Adaptability. Work across different industries, personalities, brands, formats and campaign requirements.
• Collaboration. Coordinate effectively with founders, brand managers, PR teams, designers, creators, clients and vendors.
• Professional discipline. Maintain punctuality, confidentiality, responsiveness and reliable follow-through.
• Learning velocity. Keep up with evolving platforms, formats, tools, creator ecosystems and AI-enabled workflows.