Country Manager – Indonesia

Naturale Labs; Philippines; On-site; PHP 7,486,000 - 11,229,000; Full time

Job summary

Dragon Edge Group (DEG) seeks a Country Manager to lead Indonesia operations, drive growth, build scalable systems, and own the P&L. You will scale ecommerce across Shopee, TikTok Shop, Tokopedia and Lazada, while partnering with creators and retailers to grow revenue.

The role requires data-driven execution, hands-on leadership, and the ability to recruit and coach a lean team in a dynamic FMCG landscape.

Qualifications

• 3–6 years experience in ecommerce, digital marketing, or brand growth in Indonesia.
• Proven success selling on Shopee, TikTok Shop, Tokopedia, or Lazada.
• Strong experience in influencer, affiliate, or creator-led growth strategies.
• Ability to open and manage retail partnerships, especially in Bali tourism areas.
• Entrepreneurial mindset - you're comfortable building from zero to one.
• Strong analytical and execution skills - you track, measure, and optimize performance.
• Fluent in Bahasa Indonesia and comfortable in English communication.

Responsibilities

• Own Indonesia P&L and growth strategy.
• Build and scale ecommerce engine across Shopee, TikTok Shop, Tokopedia and Lazada.
• Drive >50% ecommerce-led growth through performance marketing and platform optimization.
• Expand retail presence in Bali - targeting 100+ doors in key tourism and lifestyle locations.
• Build a creator-driven demand engine with at least 50 active affiliates and influencers generating sales.
• Identify and execute localized marketing strategies that win in the Indonesian market.
• Build and lead a lean, high-performing team.
• Establish systems for sales tracking, performance analytics, and execution discipline.

Skills

Ecommerce growth

Digital marketing

Brand growth

Influencer/affiliate marketing

Retail partnerships

Data-driven analytics

Bahasa Indonesia

English communication

Tools

Shopee

TikTok Shop

Tokopedia

Lazada

Job description

COUNTRY MANAGER

Own the Market. Build the Business. Scale Your Career

At Dragon Edge Group (DEG), we don't enter markets - we build them.

This is not a typical Country Manager role. This is your opportunity to act as the country lead for Indonesia, owning growth, building systems from the ground up, and scaling a high-potential market into a major revenue engine.

If you're entrepreneurial, data-driven, and ready to lead a market with real ownership - this is where your next level begins.

Your Mission

Launch, build, and scale Beach Hut Indonesia into a high-growth business by driving ecommerce expansion, retail distribution in Bali, and localized demand generation. Success means achieving targets while building a repeatable and scalable growth engine powered by ecommerce, creators, and strategic partnerships.

What You'll Own & Scale

• Full ownership of Indonesia P&L and growth strategy
• Build and scale a high-performing ecommerce engine (Shopee, TikTok Shop, Tokopedia, Lazada)
• Drive >50% ecommerce-led growth through performance marketing and platform optimization
• Expand retail presence in Bali - targeting 100+ doors in key tourism and lifestyle locations
• Build a creator-driven demand engine with at least 50 active affiliates and influencers generating sales
• Identify and execute localized marketing strategies that win in the Indonesian market
• Build and lead a lean, high-performing team
• Establish systems for sales tracking, performance analytics, and execution discipline

What You Bring

• 3-6 years experience in ecommerce, digital marketing, or brand growth in Indonesia
• Proven success selling on Shopee, TikTok Shop, Tokopedia, or Lazada
• Strong experience in influencer, affiliate, or creator-led growth strategies
• Ability to open and manage retail partnerships, especially in tourism-driven areas like Bali
• Entrepreneurial mindset - you're comfortable building from zero to one
• Strong analytical and execution skills - you track, measure, and optimize performance
• Fluent in Bahasa Indonesia and comfortable in English communication
• Willing to operate lean, fast, and hands-on

Why Join DEG?

• Best Place to Work - Philippines & Asia Pacific (back-to-back)
• Build and scale a country business from the ground up
• A role designed for career acceleration into regional or global leadership
• Work with agile, high-performing teams

Think Like an Owner. Build Like a Founder. Grow Without Limits.

About Dragon Edge Group (DEG):

At DEG, we are the catalysts of excellence and growth in the FMCG industry. With brands that resonate and an astonishing 40% annual growth rate, we are shaping the future through innovation, agility, and world-class efficiency. DEG is not just a company; it's a community of passionate professionals committed to pushing boundaries and creating impact.