Indonesia Country Lead: Ecommerce & Growth Architect

Naturale Labs

Philippines

On-site

PHP 7,486,000 - 11,229,000

Full time

14 days+

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Job summary

Dragon Edge Group (DEG) seeks a Country Manager to lead Indonesia operations, drive growth, build scalable systems, and own the P&L. You will scale ecommerce across Shopee, TikTok Shop, Tokopedia and Lazada, while partnering with creators and retailers to grow revenue.

The role requires data-driven execution, hands-on leadership, and the ability to recruit and coach a lean team in a dynamic FMCG landscape.

Qualifications

3–6 years experience in ecommerce, digital marketing, or brand growth in Indonesia.
Proven success selling on Shopee, TikTok Shop, Tokopedia, or Lazada.
Strong experience in influencer, affiliate, or creator-led growth strategies.
Ability to open and manage retail partnerships, especially in Bali tourism areas.
Entrepreneurial mindset - you're comfortable building from zero to one.
Strong analytical and execution skills - you track, measure, and optimize performance.
Fluent in Bahasa Indonesia and comfortable in English communication.

Responsibilities

Own Indonesia P&L and growth strategy.
Build and scale ecommerce engine across Shopee, TikTok Shop, Tokopedia and Lazada.
Drive >50% ecommerce-led growth through performance marketing and platform optimization.
Expand retail presence in Bali - targeting 100+ doors in key tourism and lifestyle locations.
Build a creator-driven demand engine with at least 50 active affiliates and influencers generating sales.
Identify and execute localized marketing strategies that win in the Indonesian market.
Build and lead a lean, high-performing team.
Establish systems for sales tracking, performance analytics, and execution discipline.