Brand Manager

Dragon Edge Group; Metro Manila; Hybrid; PHP 800,000 - 1,200,000; Full time

Job summary

Dragon Edge Group is seeking a Brand Manager to lead growth for our portfolio of brands. You will own brand strategies, campaigns, and product launches while driving business success through strong execution and consumer engagement.

You will collaborate across Sales, Trade Marketing, and Creative teams, manage budgets, and mentor a high-performing brand team in a hybrid work setup with four on-site days per week.

Qualifications

• Bachelor's degree in Marketing, Business Management, or related field.
• 4-5 years in Brand Management or Marketing, preferably FMCG.
• Proven track record in developing and executing brand strategies, campaigns, and launches.
• Strong commercial acumen with budgeting experience.
• Excellent analytical and strategic thinking skills.
• Leadership and stakeholder management abilities.
• Hybrid work setup with 4 days on-site.

Responsibilities

• Lead development and execution of brand strategies and marketing plans to drive growth and profitability.
• Manage end-to-end campaigns, activations, and product initiatives across channels.
• Analyze market trends and consumer insights to identify growth opportunities.
• Monitor sales, market share, profitability, and marketing metrics to meet objectives.
• Collaborate with Sales, Trade Marketing, Supply Chain, Creatives, Ecommerce, Finance, and partners to execute initiatives.
• Lead new product development and go-to-market launches.
• Manage brand budgets and marketing investments for ROI.
• Provide leadership to the brand team and foster high performance.

Skills

Brand management

Marketing strategy

Campaign management

Leadership

Analytics

Education

Bachelor's degree in Marketing

Job description

Makers of Game-Changing Brands | Proudly Recognized as Back-to-Back Best Place to Work Awardee in the Philippines and Asia Pacific.

We're looking for a Brand Manager to lead the growth and success of our brands through innovative marketing strategies, impactful campaigns, and strong business execution. At Dragon Edge Group, you'll take ownership of brand performance, identify opportunities for growth, and drive strategies that strengthen market presence and consumer engagement. Your work will help shape the future of our brands and support our mission to deliver 100 million products by 2031.

What You'll Do:

• Lead the development and execution of brand strategies and marketing plans to drive brand growth, market share, and profitability
• Manage end-to-end marketing campaigns, brand activations, and product initiatives across multiple channels to strengthen brand awareness and consumer engagement
• Analyze market trends, consumer insights, competitor activities, and business performance to identify growth opportunities and recommend strategic actions
• Drive brand performance by monitoring sales, market share, profitability, and key marketing metrics to ensure business objectives are achieved
• Collaborate with Sales, Trade Marketing, Supply Chain, Creatives, Ecommerce, Finance, and external partners to ensure effective execution of brand initiatives
• Lead new product development and innovation initiatives, from identifying market opportunities to developing go-to-market strategies and executing successful launches
• Manage brand budgets and marketing investments, ensuring efficient resource allocation and strong return on investment
• Provide leadership and direction to the brand team, fostering accountability, collaboration, and high performance

What We're Looking For:

• Bachelor's Degree in Marketing, Business Management, or a related field
• At least 4-5 years of experience in Brand Management or Marketing, preferably within FMCG or consumer goods, with demonstrated experience in managing brands and driving business growth
• Proven track record in developing and executing successful brand strategies, integrated marketing campaigns, and product launches
• Strong commercial acumen with experience in managing brand performance, marketing budgets, and profitability
• Excellent analytical and strategic thinking skills, with the ability to translate consumer insights and market data into actionable business strategies
• Strong leadership, project management, and stakeholder management skills, with the ability to influence and collaborate across multiple functions
• Creative, results-driven, and passionate about building brands that win in the market
• Can work in a hybrid setup with 4 days on-site

Why Join Us?

Own Brands. Drive Growth. – Take ownership of brand strategies and business performance, with the freedom to turn bold ideas into meaningful results.

Build What's Next – Shape the future of innovative consumer brands through impactful campaigns, new product innovations, and market opportunities.

Lead, Influence, and Grow – Work alongside high-performing teams and business leaders in a fast-paced, entrepreneurial environment where your ideas and decisions make a real impact.

At Dragon Edge Group, we craft global brands that spark joy, excellence, and positivity. If you're a strategic marketer who's passionate about growing brands, leading winning campaigns, and driving real business results, we'd love to hear from you.