Country Growth & Brand Strategy Leader

The Estee Lauder Companies Inc.; Makati; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

The Estee Lauder Companies Inc. in Manila–Makati seeks a senior leader to drive customer and market growth, building brand equity and expanding distribution across the Philippines.

You will lead a team, collaborate with Brand Leads and partners, ensure P&L discipline, and reinforce brand philosophies while delivering superior marketing execution and compliant operations. Strong stakeholder management, regulatory awareness, and cross-functional alignment with VP/GM will be essential to sustain

Responsibilities

• Develop a fast and deep understanding of the market: traits include its mixed economy where both the private sector and government have significant roles, a rapid pace of change, and complex government and labor regulations.
• Represent the ELC Corporate brand in the marketplace with integrity, and uphold our values, culture and heritage as we build our business in the new geography.
• Build brand equity in the market and work with Brand Leads to reinforce our Brand philosophies, ensure excellence in visual merchandising and marketing execution, and adherence to guidelines through internal and consumer education.
• Work with VP and Brand Regionals (where necessary and relevant) to formulate mid and long-term market, distribution and brand strategies to maximize sales and ensure brands’ growth outperform market by minimum one percent.
• Launch new brands; identify new channels of distribution, new retail opportunities, potential new local distributors in managing FSF/FSS, expand geography.
• Manage P&L responsibility to achieve agreed net and retail sales targets including COGs and NOP. Tight control of OPEX is key; strict monitoring of reimbursements to and approval for expenses by 3PSP.
• Monitor potential market risks such as Regulatory, economic, industry changes, threats to Intellectual Property or Brand equity, Health & Safety and talent retention.
• Gather market intelligence regarding governmental and legal changes, political and security stability and impact on our business.
• Monitor and understand our competitors and consumers’ behavior to align corporate and brand strategies.
• Proactively formulate defense and growth strategies for market share.

Job description

The Estee Lauder Companies Inc. in Manila–Makati seeks a senior leader to drive customer and market growth, building brand equity and expanding distribution across the Philippines.

You will lead a team, collaborate with Brand Leads and partners, ensure P&L discipline, and reinforce brand philosophies while delivering superior marketing execution and compliant operations. Strong stakeholder management, regulatory awareness, and cross-functional alignment with VP/GM will be essential to sustain