Copywriter, Interactive Solutions Division

YCP Group; Manila; On-site; PHP 360,000 - 480,000; Full time

Job summary

YCP Group in Manila is seeking a creative Copywriter to develop compelling copy for brands across digital, social media, influencer, and integrated marketing campaigns. The ideal candidate translates campaign strategies into clear, engaging content.

You will collaborate with Account Management, Creative, and Influencer Marketing teams, write short-form video scripts for TikTok and Reels, and ensure content aligns with brand guidelines while meeting tight deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 2–3 years of experience in copywriting, advertising, content creation, or digital marketing.
• Strong written and verbal communication skills.
• Excellent command of English; Filipino/Taglish writing is a plus.
• Strong understanding of social media platforms and digital content.
• Experience writing short-form video scripts is an advantage.
• Creative, detail-oriented, and able to work under tight deadlines.
• Ability to handle multiple projects and brands simultaneously.
• Strong research and storytelling skills.
• Portfolio of relevant writing/copywriting work is required.

Responsibilities

• Develop copy for social media, digital campaigns, ads, websites, presentations, and other marketing materials.
• Write creative concepts, campaign lines, captions, scripts, headlines, and CTAs.
• Work closely with Account Management, Creative, Influencer Marketing, and other teams to develop campaign concepts.
• Adapt copy and tone based on different brands, target audiences, and platforms.
• Create scripts for TikTok, Reels, livestreams, and other short-form video content.
• Conduct research on brands, audiences, competitors, and relevant cultural/social trends.
• Participate in brainstorming sessions and contribute creative campaign ideas.
• Proofread and edit content to ensure accuracy, consistency, and brand alignment.
• Incorporate client feedback and revisions efficiently.
• Ensure all content follows brand guidelines and campaign objectives.

Skills

Copywriting

Content creation

Digital marketing

Social media

Education

Bachelor's degree (Marketing/Comm)

Tools

SEO basics

AI writing tools

Job description

About YCP Group

YCPis a Singapore-headquartered management consulting firm founded in2011. Listed on the Tokyo Stock Exchange Growth Market (JDR listing,December 2021), YCP operates with 700+ professionals across 20+ officesglobally. In Asia, YCP is present across 13+ cities including Tokyo,Singapore, Jakarta, Bangkok, Kuala Lumpur, Manila, Ho Chi Minh City, andShanghai.TheManagement Service Division (MSD) delivers three core serviceofferings: Advisory (strategy consulting), PMO (project management), andTransaction (M&A advisory). With a track recordof 3,000+ projects and 500+ clients across the Asia-Pacific, YCPcombines deep local market knowledge with cross-border executioncapability.

YCPcovers 13 industry sectors including Automotive & Mobility, Energy& Natural Resources, Healthcare, Consumer & Retail, FinancialServices, Technology, Industrials, and Private Equity & Investors.Our core strengths lie in cross-border transactions, M&A, anddigital transformation, underpinned by on-the-ground presence andnetworks that global firms cannot replicate.

Why YCP

• Unparalleled autonomy and ownership — While many consultingenvironments follow a hierarchical progression before individuals leadengagements, atYCP, you own your scope, deliver under your own name, and build yourreputation from day one. You define what you work on, how you deliverit, and what comes next.

• Accelerated path to Partner — Career progression in consultingis often time-bound and tenure-driven. At YCP, top performers can reachPartner in under 5 years. The level of discretion and speed is in adifferent league.

• SEA × Japan: a unique positioning — While cross-borderengagements are often one of many focus areas in consulting, YCP isdeeply specialized at the intersection of Southeast Asia and Japan asour core business — and we are positioned to be the #1 firm in thissegment.

• Entrepreneurialway of working — End-to-end ownership from proposal to delivery. Youcan design new service lines, launch in new countries, and build whatdoesn't exist yet. This is a culture where you create your ownopportunities.

• Cross-border,multi-country engagements — Working across multiple countries on asingle project is the norm, not the exception. You develop bothon-the-ground market instinct and strategic perspective through dailycollaboration with multinational teams.

Analyst

Interactive SolutionsDivision | SEA

Level

Junior

Experience

Up to 3 years

Position Overview

We are looking for a creative and versatile Copywriter to develop compelling copy and content for
brands across digital, social media, influencer, and integrated marketing campaigns. The ideal
candidate can translate campaign strategies into clear, engaging, and culturally relevant content.

Key Responsibilities

• Develop copy for social media, digital campaigns, ads, websites, presentations, and other marketing materials.
• Write creative concepts, campaign lines, captions, scripts, headlines, and CTAs.
• Work closely with Account Management, Creative, Influencer Marketing, and other teams to develop campaign concepts.
• Adapt copy and tone based on different brands, target audiences, and platforms.
• Create scripts for TikTok, Reels, livestreams, and other short-form video content.
• Conduct research on brands, audiences, competitors, and relevant cultural/social trends.
• Participate in brainstorming sessions and contribute creative campaign ideas.
• Proofread and edit content to ensure accuracy, consistency, and brand alignment.
• Incorporate client feedback and revisions efficiently.
• Ensure all content follows brand guidelines and campaign objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 2–3 years of experience in copywriting, advertising, content creation, or digital marketing.
• Strong written and verbal communication skills.
• Excellent command of English; Filipino/Taglish writing is a plus.
• Strong understanding of social media platforms and digital content.
• Experience writing short-form video scripts is an advantage.
• Creative, detail-oriented, and able to work under tight deadlines.
• Ability to handle multiple projects and brands simultaneously.
• Strong research and storytelling skills.
• Portfolio of relevant writing/copywriting work is required.

Preferred Skills / Experience

• Social media and digital advertising
• TikTok/Reels content writing
• Campaign conceptualization
• Brand storytelling
• Basic understanding of SEO
• Familiarity with AI-assisted creative tools