Creative Copywriter for Social & Video Campaigns

YCP; Manila; On-site; PHP 335,000 - 614,000; Full time

Job summary

YCP Group is seeking a creative Copywriter/Analyst to develop engaging content for brands across digital, social media, influencer, and integrated campaigns. You will translate campaign strategies into clear, culturally relevant content and work with cross-functional teams to deliver on-brand messaging.

The ideal candidate has 2–3 years in copywriting, strong English skills, and the ability to manage multiple projects under tight deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 2–3 years of experience in copywriting, advertising, content creation, or digital marketing.
• Strong written and verbal communication skills.

Responsibilities

• Develop copy for social media, digital campaigns, ads, websites, presentations, and other marketing materials.
• Write creative concepts, campaign lines, captions, scripts, headlines, and CTAs.
• Work closely with Account Management, Creative, Influencer Marketing, and other teams to develop campaign concepts.
• Adapt copy and tone based on different brands, target audiences, and platforms.
• Create scripts for TikTok, Reels, livestreams, and other short-form video content.
• Conduct research on brands, audiences, competitors, and relevant cultural/social trends.
• Participate in brainstorming sessions and contribute creative campaign ideas.
• Proofread and edit content to ensure accuracy, consistency, and brand alignment.
• Incorporate client feedback and revisions efficiently.
• Ensure all content follows brand guidelines and campaign objectives.

Skills

Copywriting

Creative writing

Storytelling

Social media content

Research

Education

Bachelor's degree in Marketing/Communications/Advertising

Job description

YCP Group is seeking a creative Copywriter/Analyst to develop engaging content for brands across digital, social media, influencer, and integrated campaigns. You will translate campaign strategies into clear, culturally relevant content and work with cross-functional teams to deliver on-brand messaging.

The ideal candidate has 2–3 years in copywriting, strong English skills, and the ability to manage multiple projects under tight deadlines.