Strategy and Copywriter

MarketConnect Inc; Taguig; Hybrid; PHP 279,000 - 390,600; Full time

Job summary

A leading marketing agency is seeking a creative copywriter to work in a hybrid capacity in Taguig. You will collaborate with account managers to develop and present creative ideas, draft communication strategies, and write original copy across various formats. Ideal candidates should have a strong portfolio demonstrating expertise in advertising and branding. Proficiency in both Filipino and English is essential.

Qualifications

• Strong portfolio showcasing copywriting projects, particularly in advertising and branding.
• Experience in agency or in-house marketing teams is preferred.
• Ability to write for different formats including print, digital, and social media.

Responsibilities

• Interpreting client briefs and developing creative ideas.
• Drafting communication strategies and writing original copy.
• Presenting ideas to colleagues and clients.

Skills

Written communication skills

Proficiency in written Filipino

Proficiency in written English

Portfolio showcasing successful copywriting

Experience in advertising

Experience in digital media

Education

Bachelor's degree

Job description

Overview

Hybrid - Taguig 1-3 Yrs Exp Bachelor Full-time

Job Description

• Works with Account Managers in interpreting client briefs;
• Develops creative ideas and concepts, often in partnership with the Art Director and the Account Manager;
• Drafts the Communication Strategy including project story and background;
• Presents ideas to colleagues and clients;
• Studies the clients' products and services, its target audience and their competitors' activities;
• Writes clear, persuasive, original copy;
• Provides recommendations of relevant media channels;
• Proofreads copy to check spelling and grammar especially Final Artworks;
• Amends, revises or redevelops adverts or campaigns in response to feedback from the creative director, account team or clients;
• Oversees campaigns through the production stage to final artwork;
• Works on several campaigns at once, sometimes under pressure and often on tight deadlines;
• Keeps up to date knowledge of popular culture and trends for continuous campaign innovation;
• Monitors the effectiveness of advertising campaigns
• Creating copy-based content for social channels and other digital materials
• Responsible for all copy-based outputs regardless of material's nature and format

Qualifications

• Proficient in written communication skill
• Advanced knowledge in written Filipino and English, and both languages' basic principles
• Proven track record: A strong portfolio showcasing successful copywriting projects, particularly in areas like advertising, marketing, or branding.
• Industry knowledge: Experience in relevant industries or domains can provide a deep understanding of target audiences and their needs.
• Agency or in-house experience: Working in an agency or in-house marketing team can offer valuable insights into the collaborative nature of copywriting projects.
• Experience with various formats: Proficiency in writing for different formats, such as print, digital, social media, and video scripts.

Working Location

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