Copywriter

San Miguel Corporation; Pasig; On-site; PHP 300,000 - 420,000; Full time

Job summary

Nine Dots Media Consulting Corp. is a dynamic digital creative agency under San Miguel Corporation, delivering copy for social media, ads, videos, and campaigns for major brands.

The Writer translates marketing objectives into persuasive messaging for diverse audiences, maintains brand voice, conducts audience research, and collaborates with Accounts, Strategy, and Creative teams to meet client KPIs.

Qualifications

• Bachelor’s degree in Communications, English, Marketing, or a related field.
• 3–5 years of copywriting experience within an agency or corporate marketing environment.
• Excellent written and spoken English and Filipino.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Proficiency in social media marketing strategies and tools for effective content distribution.
• Excellent copy editing and proofreading skills with keen attention to detail.
• Knowledge of content strategy development and implementation across multiple channels.
• Experience with integrating visual elements with copy via Adobe Creative Suite is a plus.

Responsibilities

• Write compelling copy for multiple formats across social media, digital advertising, video, and other marketing materials.
• Develop creative ideas that meet clients’ objectives.
• Maintain brand voice and style guidelines for a diverse client portfolio, ensuring consistency across all touchpoints.
• Support branding initiatives by creating narratives that reinforce brand identity.
• Conduct research to understand target audiences, industry trends, and the competitive landscape to inform content strategy.
• Understand digital analytics to refine copy and adjust strategies according to content performance.
• Stay up to date on local trends, popular culture, and social media to craft content that maximizes engagement across platforms.
• Proofread all copy before submission and ensure all deliverables are free of errors and adhere to internal and client-specific style guides.
• Collaborate effectively with Accounts, Strategy, and Creative teams to develop integrated campaigns that meet client KPIs.
• Manage content calendars and ensure timely delivery of all copy projects.

Skills

Copywriting

SEO knowledge

Content strategy

Research skills

Editing & proofreading

Bilingual English/Filipino

Collaboration

Education

Bachelor’s degree in Communications/English/Marketing

Tools

Adobe Creative Suite (Photoshop, Illustrator)

Job description

Nine Dots Media Consulting Corp. is a dynamic digital creative agency that brings ideas to life for some of the most iconic brands under San Miguel Corporation. We specialize in crafting impactful content—from social media management and creative production to performance analysis and reporting—that helps brands connect with millions of Filipinos. As a proud subsidiary of San Miguel Foods and Beverage, Inc., we combine creativity, innovation, and strategy to make every campaign matter.

Job Summary

The Writer is responsible for conceptualizing and executing written content across all channels. This role requires a strategic thinker who can deliver high-quality, brand-aligned copy under tight deadlines. The ideal candidate must translate marketing objectives into persuasive messaging for a variety of target audiences.

Key Responsibilities

• Write compelling copy for multiple formats across social media, digital advertising, video, and other marketing materials.
• Develop creative ideas that meet clients’ objectives.
• Maintain brand voice and style guidelines for a diverse client portfolio, ensuring consistency across all touchpoints.
• Support branding initiatives by creating narratives that reinforce brand identity.
• Conduct research to understand target audiences, industry trends, and the competitive landscape to inform content strategy.
• Understand digital analytics to refine copy and adjust strategies according to content performance.
• Stay up to date on local trends, popular culture, and social media to craft content that maximizes engagement across platforms.
• Proofread all copy before submission and ensure all deliverables are free of errors and adhere to internal and client-specific style guides.
• Collaborate effectively with Accounts, Strategy, and Creative teams to develop integrated campaigns that meet client KPIs.
• Manage content calendars and ensure timely delivery of all copy projects.

Qualifications

• Bachelor’s degree in Communications, English, Marketing, or a related field.
• Minimum 3–5 years of copywriting experience within an agency or corporate marketing environment.
• High proficiency in both written and spoken English and Filipino.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Proficiency in social media marketing strategies and tools for effective content distribution.
• Excellent copy editing and proofreading skills with keen attention to detail.
• Knowledge of content strategy development and implementation across multiple channels.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) is a plus for integrating visual elements with copy.
• Strong research skills to gather insights on target audiences and industry trends.
• Ability to work independently as well as collaboratively within a team environment.