Marketing Manager - Insurance

BDO Unibank; Hinoba-an; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

BDO Unibank is seeking a Marketing Manager for Insurance to spearhead development and execution of marketing campaigns for BDO Life and BDO Insure. Lead strategic planning, cross-functional alignment, and customer-focused improvements across the life and non-life subsidiaries.

The role emphasizes strong presentation skills, digital marketing expertise, and stakeholder engagement, with onsite work in Makati or Ortigas. A senior-level professional with 8+ years of relevant experience is expected.

Qualifications

• 8+ years of experience in business management, marketing and advertising.
• Excellent communication and presentation skills, with the ability to engage senior stakeholders.
• Proven ability to create compelling presentations and marketing materials.
• Solid experience in digital marketing, media, CRM, and/or user experience (UX).
• Strong relationship management and stakeholder engagement skills.
• Demonstrated expertise in creative direction and media planning/management.
• Willingness to work onsite in Makati or Ortigas.

Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders.
• Lead a customer-first approach in establishing process enhancements.
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments.

Skills

Strategic thinking

Campaign management

Communication

Stakeholder engagement

Digital marketing

CRM

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Tools

CRM

Job description

About BDO

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Marketing Manager for Insurance (BDO Life and BDO Insure) will spearhead the development and executions for the varied projects, services and activities of the Bank’s life and non-life subsidiaries units. This role is responsible to create and manage and execute marketing campaigns and service BAU marketing and communications requirements of BDO Life and BDO Insure.

Key Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders


• Lead a customer-first approach in establishing process enhancements.


• Build and maintain thought leadership and subject matter expertise encompassing all customer segments

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field


• 8+ years of experience related to business management, marketing and advertising


• Strong strategic thinking and campaign management capabilities


• Excellent communication and presentation skills, with the ability to confidently engage senior stakeholders


• Proven ability to create compelling presentations and marketing materials


• Solid experience in digital marketing, media, CRM, and/or user experience (UX)


• Strong relationship management and stakeholder engagement skills


• Demonstrated expertise in creative direction and media planning/management


• Must be amenable to working onsite and be assigned to Makati or Ortigas

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability. Requisition ID: 28629

The BDO, BDO Unibank, and other BDO-related trademarks are owned by BDO Unibank, Inc. BDO Unibank Inc. ® All Rights Reserved.