Content Lead (B2B) - WFH

Dash10 Managed Services; Davao City; Remote; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

HMO coverage with 1 free dependent

13th month pay

Paid leave credits

Remote working environment

NZ business collaboration

Job summary

Dash10 Managed Services, the Philippine-based office of Zeald, is seeking an experienced Content Lead to own our B2B content function and turn content into qualified business opportunities. This role focuses on strategy, research, and credible storytelling to help offshore staffing services gain trust and drive calls with our consultants.

You will build the content engine from the ground up, work with the Head of Growth, and shape how we talk to business owners, executives, and professional

Qualifications

• 4+ years of relevant experience in B2B content, content marketing, copywriting or a similar role.
• Excellent written and spoken English.
• Strong experience writing for business owners, executives or professional audiences.
• Demonstrated ability to create content from research rather than simply rewrite existing material.
• Strong understanding of B2B marketing and buyer behaviour.
• Strong SEO and content marketing knowledge.
• Experience with content strategy and planning.
• Excellent research skills.
• Ability to develop strong opinions and compelling points of view.
• Strong attention to detail.
• Ability to work independently and manage priorities.
• Commercial thinking—you understand that content should ultimately support business growth.

Responsibilities

• Develop and own our B2B content strategy.
• Research our target markets, customers, competitors and industries.
• Identify high-value topics, customer pain points and content opportunities.
• Develop compelling content that educates, challenges and builds trust.
• Write long-form articles, thought leadership, website content and other B2B materials.
• Develop LinkedIn and social content that positions the company as a credible authority.
• Create case studies, customer stories and proof-driven content.
• Work with the Head of Growth on campaigns and commercial priorities.
• Develop and manage the content calendar.
• Repurpose strong content across multiple channels.
• Use SEO principles to improve discoverability.
• Review content performance and identify opportunities for improvement.
• Continuously test different topics, formats and messaging.
• Help build a scalable content system as the business grows.

Skills

B2B content strategy

SEO for content

Long-form writing

Audience research

Content calendar

Lead-gen content

Executive communication

Independent work

Commercial thinking

Analytics & review

Job description

Don't just create content. Own it. Shape the conversation. Drive growth.

Dash10 Managed Services is the Philippine-based representative office of Zeald, a New Zealand company with 25 years of experience helping businesses grow through technology, digital solutions, and offshore talent. We are looking for an experienced Content Lead to take ownership of our B2B content function and play a key role in turning content into qualified business opportunities.

This is an opportunity for someone who doesn't just want to write content—but wants to own the strategy behind it.

The Challenge

The opportunity? Huge.

There's a story that needs to be changed—and we want you to help change it. Selling offshore staffing isn't always easy. Many business owners have heard stories about poor-quality offshore work, communication problems, lack of accountability, and difficult experiences. Our challenge is to change that perception. We need content that demonstrates why the right offshore model can work, what good looks like, and why businesses should trust us.

Your ultimate goal is simple: Create content that earns enough trust for the right business owners to book a call with our consultants.

What You'll Do

• Develop and own our B2B content strategy
• Research our target markets, customers, competitors and industries
• Identify high-value topics, customer pain points and content opportunities
• Develop compelling content that educates, challenges and builds trust
• Write long-form articles, thought leadership, website content and other B2B materials
• Develop LinkedIn and social content that positions the company as a credible authority
• Create case studies, customer stories and proof-driven content
• Work with the Head of Growth on campaigns and commercial priorities
• Develop and manage the content calendar
• Repurpose strong content across multiple channels
• Use SEO principles to improve discoverability
• Review content performance and identify opportunities for improvement
• Continuously test different topics, formats and messaging
• Help build a scalable content system as the business grows

What We’re Looking For

This role is best suited to someone who is strategic, commercially minded and an excellent writer.

• 4+ years of relevant experience in B2B content, content marketing, copywriting or a similar role
• Excellent written and spoken English
• Strong experience writing for business owners, executives or professional audiences
• Demonstrated ability to create content from research rather than simply rewrite existing material
• Strong understanding of B2B marketing and buyer behaviour
• Strong SEO and content marketing knowledge
• Experience with content strategy and planning
• Excellent research skills
• Ability to develop strong opinions and compelling points of view
• Strong attention to detail
• Ability to work independently and manage priorities
• Commercial thinking—you understand that content should ultimately support business growth

You’ll Stand Out If You Have Experience In

• B2B SaaS or technology
• Recruitment or staffing
• Outsourcing/offshoring
• Digital agencies
• Professional services
• New Zealand or Australian markets
• LinkedIn thought leadership
• Lead-generation content
• Conversion-focused websites
• Case studies and customer storytelling

How We Measure Success

We don’t measure this role simply by:

• Number of articles published
• Number of social posts
• Number of followers

We care about:

Great Content > Trust > Qualified Interest > Consultant Calls

Your work should help attract the right prospects, build credibility and ultimately contribute to more qualified consultant calls.

Why Join Us?

• HMO coverage with 1 free dependent
• 13th month pay
• Paid leave credits, which may be converted to cash subject to applicable terms and conditions
• Remote working environment
• Opportunity to work with an established New Zealand business
• Opportunity to take ownership of a key business function
• Direct collaboration with the Head of Growth and international stakeholders

Why This Role Is Different

You won’t be handed a content calendar and told to fill it.

You’ll have the opportunity to build the content engine from the ground up.

You’ll help define:

• What we stand for
• What we talk about
• How we sound
• What our audience thinks about us
• And ultimately, why they choose to talk to us

You’ll have a seat at the table—not just a place on the content calendar.

We’re not looking for someone to simply receive a content brief and hand back an article. We want someone who can say:

""Here’s what our audience needs to hear, here's why they need to hear it, here's how we should communicate it, and here's how we'll know whether it worked.""

You’ll have the opportunity to build and own the content function, influence how the company is positioned in the market, and directly contribute to business growth.

Ready to Own It?

*A stable internet connection (with backup internet) at home is a MUST