B2B Marketing Coordinator

Easy I.T. Group Pty Ltd; Metro Manila; Hybrid; PHP 320,000 - 520,000; Full time

Job summary

easyIT is a Melbourne-based MSP undergoing a strategic marketing transformation. You will directly support the fractional CMO, building marketing infrastructure, driving lead generation, and increasing brand visibility across campaigns, content creation, and outbound activities.

The role blends content, campaign execution, and outbound lead generation with measurable business results, offering hands-on growth in a changing environment and cross-functional collaboration.

Qualifications

• Ability to write compelling business-focused content (not consumer writing).
• Understanding of B2B buying psychology and multi-stakeholder decision-making processes.
• Translate technical IT concepts into business outcomes language.
• Experience writing for CEOs, CFOs, Operations Managers.

Responsibilities

• Content Creation & Writing: update website pages, blog posts, case studies, emails, and sales materials.
• Cold Outreach & Lead Generation: build targeted prospect lists, execute LinkedIn and email campaigns, and manage replies.
• Campaign Execution & Management: run referral campaigns, manage email sequences, post on Google Business Profile and LinkedIn.
• CRM & Data Management: maintain GoHighLevel leads and pipeline data, enrich contact details.
• Analytics & Reporting: monthly lead/demand reporting and dashboard upkeep.

Skills

Content writing

B2B marketing

Lead generation

Campaign management

Self-direction

Tools

GoHighLevel

SalesFlow

Lemlist

Apollo

Instantly

Asana

Trello

Monday.com

WordPress

Job description

easyIT is a 23-year-old Melbourne, Australia based managed service provider (MSP) with an extraordinary track record: 99% client retention rate and zero churn over two decades. We partner with growing businesses (10-80 employees) across manufacturing, professional services, and distribution sectors, providing comprehensive IT support that enables business growth.

The Opportunity

You'll be joining during a critical transformation phase, working directly with our fractional CMO to build easyIT's marketing infrastructure from the ground up. You'll execute the strategic BLUEPRINT we've developed to generate qualified leads, build brand visibility, and create systematic revenue growth.

You'll have the rare opportunity to see immediate impact from your work. Every campaign you execute, every piece of content you create, and every lead you generate will be directly visible in company growth. This role combines content creation, campaign execution, and outbound lead generation, making it perfect for someone who wants diverse marketing experience with measurable business results.

Role Overview

Position Type: Full Time

Reporting Structure: You'll work under the strategic direction of our fractional CMO, with direct collaboration with the CEO/founder for subject matter expertise and client insights.

Work Style: Onsite Ortigas - with possibility of 1 day WFH

Core Responsibilities

1. Content Creation & Writing (30% of time)

Website Content:Write and update service pages, About page, location pages based on strategic messaging frameworks. Build and test landing pages for lead magnets, case study downloads, and specific campaigns.

Blog Content:Draft 2-4 blog posts per month (1,500-3,000 words) following SEO content calendar and keyword targeting

Case Studies:Interview clients and write compelling case studies highlighting retention and client success stories

Email Marketing:Write email sequences for lead nurture, referral requests, and newsletter content

Sales Enablement Materials:Create persona-specific one-pagers (Owner/CEO, CFO, Office Manager, IT Manager versions)

2. Cold Outreach & Lead Generation (25% of time)

Prospect List Building:Research and build targeted lists of 10-80 employee businesses in Melbourne matching ideal customer profile

LinkedIn Outreach:Execute connection requests and personalised messaging campaigns via SalesFlow (or similar automation tools)

Cold Email Campaigns:Write and launch multi-touch email sequences using best practices for deliverability

Personalisation at Scale:Research prospects and customise messages using company-specific details and pain points

Response Management:Monitor replies, categorise responses (interested/not interested/questions), coordinate handoffs to CEO

Follow-up Sequences:Execute systematic follow-up across channels (LinkedIn + email + potentially phone)

Performance Optimisation:Track metrics (connection rates, reply rates, meeting bookings), adjust messaging based on results

3. Campaign Execution & Management (25% of time)

Referral Campaigns:Execute systematic referral request campaigns to top clients using prepared scripts and templates

Email Campaigns:Set up and manage automated email sequences in GoHighLevel (or designated email platform)

Google Business Profile:Post weekly updates using 4-post rotation (company news, tips/advice, client success, offers/promotions)

Social Media:Create and schedule LinkedIn posts (2-3x per week) based on content bank and thought leadership strategy

Content Repurposing:Turn long-form blog content into social posts, email snippets, and one-pager excerpts

5. CRM & Data Management (10% of time)

GoHighLevel Management:Input leads, update contact records, and maintain buying committee stakeholder data

Lead Tracking:Log all referrals, track source attribution, and update pipeline stages accurately

Contact Enrichment:Research and add missing stakeholder information for buying committees (CFO, Office Manager, IT Manager)

6. Analytics & Reporting (10% of time)

Monthly Reports:Compile data for CMO review (leads generated by source, campaign results, content performance)

Dashboard Maintenance:Update tracking dashboards with current metrics and key performance indicators

Non-Negotiable Requirements

These are the essential skills you must have to be successful in this role:

Ability to write compelling business-focused content (NOT consumer/lifestyle writing)

Understanding of B2B buying psychology and multi-stakeholder decision-making processes

Can translate technical IT concepts into business outcome language

Experience writing for different stakeholder audiences (CEOs, CFOs, Operations Managers)

Native or near-native English proficiency

Excellent grammar, spelling, and sentence structure

Can adapt tone for different personas and platforms

Professional business communication style

3. Cold Outreach & Lead Generation Experience

LinkedIn Outreach:Proven experience executing B2B LinkedIn connection and messaging campaigns

Cold Email:Can write and execute multi-touch cold email sequences that generate responses

Outreach Tools:Experience with SalesFlow, Apollo, Lemlist, Instantly, or similar automation platforms

List Building:Can research and build targeted prospect lists based on ideal customer profile criteria

Personalisation:Understands how to personalise outreach at scale without manual one-off messages

Results-Oriented:Can demonstrate previous campaign results (connection rates 25%+, reply rates 3-8%)

GoHighLevel (or similar CRM):Campaign building, automation setup, contact management

WordPress or Website CMS:Content updates, page creation, basic formatting

Project Management Tools:Asana/Trello/Monday for task tracking and workflow management

5. Self-Direction & Execution Excellence

Takes strategic direction and executes independently without hand-holding

Proactively identifies what needs to be done next

Meets deadlines consistently without constant reminders

Asks clarifying questions when needed but doesn't require constant supervision

6. Detail Orientation & Quality Control

Reviews own work before submission

Maintains brand consistency across all materials

Double-checks links, tracking codes, campaign settings

7. Research & Learning Capability

Can research industry-specific topics (MSP/IT services) and understand business models

Quick learner of new tools and systems

Able to understand client business models and adapt messaging accordingly

Research competitors and industry best practices proactively

Good-to-Have Skills

These skills will make you stand out but aren't required:

SEO Knowledge:Basic understanding of keyword research, on-page optimisation, content structure for SEO, Google Business Profile optimisation, review management

Design Skills:Can create simple branded graphics in Canva, basic photo editing and optimisation

Analytics & Data Interpretation:Can pull and interpret Google Analytics data, comfortable with marketing metrics

Industry Experience:Previous work in B2B services marketing, MSP or technology sector familiarity

Deliverability Management:Email warmup, domain reputation, avoiding spam filters

Ideal Candidate Profile

Background

2-5 years marketing coordinator/assistant experience in B2B services

1-2 years cold outreach experience (LinkedIn + email) with measurable results

Has executed outbound campaigns that generated qualified meetings/opportunities

Previously worked with small-medium businesses (10-100 employees)

Comfortable working remotely with minimal supervision

Work Style

Takes ownership of deliverables from start to finish

Proactively communicates progress and blockers

Organised with multiple concurrent projects

Detail-oriented but also able to meet deadlines

What Makes This Role Different

Direct Impact:You'll see immediate results from your work

Ground Floor Opportunity:Join during the transformation phase and help build marketing infrastructure from scratch

Strategic Exposure:Work directly with the fractional CMO on strategic initiatives, not just tactical execution

Quality Over Quantity:We value thoughtful, high-quality work over churning out volume. You'll have time to do things right.