Content Development Specialist

Qi Group; Manila; On-site; PHP 360,000 - 480,000; Full time

Job summary

QI Group is seeking a Content Development Specialist to create engaging content and support promotional and digital campaigns across international markets. You will collaborate with regional teams to deliver audience-focused communications and coordinate content localisation.

This role focuses on developing calendars, crafting content for websites, apps, emails and onboarding materials, and ensuring campaigns are delivered on time with measurable impact.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism or related field.
• 1–2 years of experience in content creation, communications or digital marketing.
• Fluent writing and clear communication, ability to simplify complex info.

Responsibilities

• Develop and manage content calendars for campaigns and digital initiatives.
• Create engaging content for websites, apps, emails, notifications and onboarding.
• Develop promotional materials and campaign communications.
• Coordinate content localisation and translation across markets.
• Support rollout of new digital tools and initiatives.
• Monitor content performance using engagement and conversion metrics.
• Coordinate reviews with Legal, Compliance, Marketing, Product and stakeholders.
• Collaborate with regional teams, agencies and vendors to deliver campaigns on time.
• Manage multiple communication projects and timelines in a fast-paced environment.

Skills

Content creation

Digital marketing

Writing & editing

Stakeholder management

Education

Bachelor's degree in Communications/Marketing/Journalism

Job description

We are looking for a Content Development Specialist to create engaging content and support promotional and digital communication campaigns across international markets.

You will work with regional and cross-functional teams to deliver clear, audience-focused communications, coordinate content localisation, and support the successful rollout of campaigns and digital initiatives.

Key Responsibilities

• Develop and manage content calendars for campaigns, digital initiatives, product updates, and corporate communications.
• Create engaging content for websites, mobile applications, email campaigns, notifications, announcements, and onboarding materials.
• Develop promotional materials including campaign communications, toolkits, guidelines, and Terms & Conditions.
• Coordinate content localisation and translation across different markets, ensuring messaging is culturally appropriate and consistent.
• Support communications for the launch and adoption of new digital tools, features, and initiatives.
• Monitor content performance through engagement, click-through and conversion metrics, and use insights to improve future campaigns.
• Coordinate reviews and approvals with Legal, Compliance, Marketing, Product, and other relevant stakeholders.
• Work with regional teams, creative teams, agencies, and vendors to ensure campaigns are delivered effectively and on time.
• Manage multiple communication projects and campaign timelines in a fast-paced environment.

Qualifications & Experience

• Bachelor's degree in Communications, Marketing, Journalism, or any related field.
• 1–2 years of experience in content creation, communications, digital marketing, campaign communications, or a related area.
• Strong writing and communication skills, with the ability to turn complex information into clear and engaging content.
• Experience creating content across digital channels such as websites, email, mobile applications, notifications, or social media.
• Exposure to international communications, content localisation, or multi-market campaigns is an advantage.
• Familiarity with content analytics, A/B testing and engagement metrics would be beneficial.
• Strong organisational and stakeholder management skills, with the ability to manage multiple projects and deadlines.