Content Marketing Specialist

Vserve Ebusiness Inc.; Eastern Manila District; On-site; PHP 420,000 - 660,000; Full time

Job summary

Vserve Ebusiness Inc. is seeking a Content Marketing Specialist who blends strong writing with digital marketing and SEO expertise to create content that elevates brand visibility and drives engagement.

You will translate technical information into clear, customer-focused materials. You'll collaborate with marketing leaders, subject matter experts, and sales teams to develop website content, case studies, emails, and campaigns, while optimizing for search and lead generation.

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, or related field.

Responsibilities

• Research, write, edit, and publish content for websites, landing pages, blogs, case studies, newsletters, and marketing campaigns
• Develop customer-focused content highlighting products, services, capabilities, and industry expertise
• Create success stories, customer testimonials, and case studies
• Develop copy for email campaigns, social media, digital campaigns, and sales enablement materials
• Interview subject matter experts and business leaders to uncover stories, insights, and success cases
• Maintain and update website content to ensure accuracy, consistency, and relevance
• Conduct keyword research and apply SEO best practices to new and existing content
• Support content strategies focused on organic search visibility and lead generation
• Monitor website, content, and SEO performance and recommend improvements
• Ensure content consistently follows brand voice, messaging, and quality standards

Skills

Exceptional writing

Editing and proofreading

Research and interviewing

SEO knowledge

Content marketing

Google Analytics knowledge

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Business, or related field

Tools

HubSpot Content Hub

CMS platforms

Job description

About the role

We are looking for a Content Marketing Specialist who combines exceptional writing skills with strong digital marketing and SEO knowledge. In this role, you'll create and optimize content that strengthens brand awareness, increases website engagement, improves organic search visibility, and supports lead generation. You'll work closely with marketing leaders, business stakeholders, subject matter experts, and sales teams to turn complex ideas and technical information into clear, engaging, customer-focused content.

Key responsibilities

• Research, write, edit, and publish content for websites, landing pages, blogs, case studies, newsletters, and marketing campaigns
• Develop customer-focused content highlighting products, services, capabilities, and industry expertise
• Create success stories, customer testimonials, and case studies
• Develop copy for email campaigns, social media, digital campaigns, and sales enablement materials
• Interview subject matter experts and business leaders to uncover stories, insights, and success cases
• Maintain and update website content to ensure accuracy, consistency, and relevance
• Conduct keyword research and apply SEO best practices to new and existing content
• Support content strategies focused on organic search visibility and lead generation
• Monitor website, content, and SEO performance and recommend improvements
• Ensure content consistently follows brand voice, messaging, and quality standards

About you

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field
• 2–5 years of experience in content marketing, digital marketing, communications, or a related role
• Strong experience creating and managing website content
• Solid understanding of SEO and content optimization
• Hands-on experience with HubSpot Content Hub
• Experience working with CMS platforms
• Exceptional writing, editing, and proofreading skills
• Strong research and interviewing abilities
• Ability to understand and communicate technical concepts in a clear, customer-friendly manner
• Knowledge of Google Analytics and SEO tools/platforms