Content Manager

Cotecna; Muntinlupa; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Cotecna is seeking a Content Manager in Metro Manila to develop and optimize content across digital channels, translating technical topics into clear, audience-focused material.

You will lead the Content team, collaborate with LOBs and POCs, manage editorial calendars, ensure brand consistency, and drive campaigns that support growth and lead generation.

Join a global TIC leader and shape content that informs and engages global B2B audiences across multiple platforms.

Qualifications

• Minimum 5–8 years of experience in content management, content marketing, or related fields.
• Minimum 2–3 years of experience leading and developing a content/marketing team.
• Experience in TIC, Assurance, Quality, or other highly regulated B2B industries is preferred.
• Proven experience managing content across websites, blogs, social media, email campaigns, and digital campaigns.
• Experience creating content for technical and professional audiences.
• Demonstrated experience working with multiple business units, SMEs, and senior stakeholders in a matrix organisation.
• Ability to manage competing priorities and align global and regional teams.

Responsibilities

• Develop and execute content strategies aligned with business objectives and marketing goals.
• Manage editorial calendars for websites, blogs, email campaigns, social media, and marketing initiatives.
• Identify content opportunities based on priorities, market trends, and campaign objectives.
• Support product, service, and campaign launches through integrated content initiatives.
• Create, edit, and optimise high-quality content including articles, case studies, white papers, and landing pages.
• Collaborate with subject matter experts to transform technical knowledge into engaging content.
• Ensure content aligns with brand guidelines, standards, and messaging.
• Establish and maintain content governance processes and workflows.
• Manage website content and partner with digital teams to optimise performance.
• Monitor content performance with analytics tools and recommend improvements.
• Collaborate across marketing, digital, commercial, and technical teams to support campaigns.
• Lead, mentor, and develop the Content team and manage workload and priorities.

Skills

Content strategy

Editorial planning

SEO basics

CMS experience

Stakeholder management

English writing

Education

Bachelor's degree

Tools

WordPress

Google Analytics

SEO tools

Job description

Cotecna is a leading provider of testing, inspection and certification services. Founded in Switzerland in 1974, Cotecna started off as a family business and has now grown to become a world-class international player with over 7000 employees in more than 140 offices across 50 countries.

Position Summary

The Content Manager is responsible for developing, managing, and optimising content that supports brand awareness, thought leadership, lead generation, and customer engagement across digital channels. The role translates complex technical, regulatory, quality, inspection, certification, sustainability, and trade-related topics into clear, engaging, and audience-focused content for global B2B audiences.

The Content Manager will also lead and develop the Content team, ensuring the delivery of high-quality content aligned with business objectives. As a strategic content partner, the role collaborates closely with all Lines of Business (LOBs), Business Coordinators, and Points of Contact (POCs) to drive integrated content initiatives that support commercial growth, customer engagement, and brand positioning.

Key Responsibilities

Develop and execute content strategies aligned with business objectives and marketing goals.

Manage and maintain editorial calendars for websites, blogs, email campaigns, social media, and marketing initiatives.

Identify content opportunities based on business priorities, market trends, audience insights, and campaign objectives.

Support product, service, and campaign launches through integrated content initiatives.

Content Creation & Management

Create, edit, and optimise high-quality content including articles, case studies, white papers, thought leadership pieces, success stories, landing pages, and marketing collateral.

Collaborate with subject matter experts to transform technical and regulatory knowledge into engaging content.

Ensure all content aligns with brand guidelines, industry standards, and corporate messaging.

Establish and maintain content governance processes, editorial standards, and content workflows.

Digital & Website Management

Manage website content and work closely with digital teams to optimise user experience and content performance.

Apply SEO best practices, keyword strategies, and content optimisation techniques to improve visibility, engagement, and lead generation.

Monitor and analyse content performance using analytics tools and provide recommendations for continuous improvement.

Ensure content consistency and quality across all digital platforms and channels.

Stakeholder & Cross-Functional Collaboration

Serve as the primary content partner for all LOBs, Business Coordinators, and POCs, ensuring content initiatives are aligned with business priorities and marketing objectives.

Facilitate regular content planning and review sessions with business stakeholders to identify opportunities and prioritise content requests.

Coordinate with internal stakeholders, regional teams, and external agencies to ensure timely and effective content delivery.

Collaborate with marketing, digital, commercial, and technical teams to support strategic campaigns and business growth initiatives.

Lead, mentor, and develop the Content team, fostering a collaborative, high-performance culture.

Oversee content workload planning, resource allocation, and project prioritisation to ensure efficient content delivery.

Conduct performance management, coaching, and professional development activities for team members.

Drive continuous improvement in content processes, tools, workflows, and team capabilities.

Qualifications

Education

Bachelor's degree in Communications, Journalism, Marketing, Digital Media, Public Relations, English, or a related field.

Experience

Minimum 5–8 years of experience in content management, content marketing, digital communications, corporate communications, or related fields.

Minimum 2–3 years of experience leading, managing, and developing a content, communications, or marketing team.

Experience in Testing, Inspection and Certification (TIC), Assurance, Compliance, Quality Assurance, Supply Chain, Sustainability, Trade Facilitation, Industrial Services, or other highly regulated B2B industries is highly preferred.

Proven experience managing content across websites, blogs, social media, email marketing, and digital campaigns.

Experience creating content for technical and professional audiences.

Demonstrated experience working with multiple business units, subject matter experts, and senior stakeholders in a matrix organisation.

Proven ability to manage competing priorities and drive alignment across global and regional teams.

Technical Skills

Strong content strategy, editorial planning, and storytelling capabilities.

Knowledge of SEO best practices and content performance optimisation.

Experience with Content Management Systems (CMS), preferably WordPress or similar enterprise platforms.

Familiarity with Google Analytics, Google Search Console, and SEO tools.

Understanding of B2B buyer journeys, lead-generation content, and marketing automation principles.

Experience developing content performance reports and data-driven recommendations.

Communication & Interpersonal Skills

Excellent writing, editing, and proofreading skills in English.

Ability to simplify complex technical and regulatory topics into compelling content.

Strong project management, organisational, and stakeholder management skills.

Excellent collaboration and influencing skills across all levels of the organisation.

Ability to manage multiple projects and work effectively within an international and multicultural environment.

Preferred Qualifications

Experience supporting website updates and content publishing activities.

Familiarity with CMS platforms such as WordPress.

Exposure to SEO, digital marketing, or social media management.

Experience using project management or task-tracking tools is an advantage.

Interest in web content management and digital communications.

Strategic Thinking

Stakeholder Management & Influence

Cross-Functional Collaboration

Digital Marketing Expertise

Data-Driven Decision Making

Change Management

Project & Resource Management

Attention to Detail

Collaboration and Teamwork

Success Measures

Growth in website traffic, engagement, and lead generation.

Improved content performance and SEO rankings.

Delivery of a consistent, high-quality content pipeline across business lines.

Strong stakeholder satisfaction and collaboration across LOBs and regions.

Effective management, development, and retention of the Content team.

Increased brand visibility, thought leadership, and customer engagement across digital channels.