Brand Strategy Lead

Enable PH; Mandaluyong; On-site; PHP 1,500,000 - 2,300,000; Full time

Job summary

Enable PH is seeking a Brand Strategy Lead to steer brand direction across the portfolio, aligning global and local opportunities to boost awareness, engagement, and commercial performance. This role manages a team of brand professionals and partners with internal departments and country managers to accelerate growth.

The Brand Strategy Lead will drive product lifecycle alignment, GTM execution, and financial oversight.

Qualifications

• Bachelor’s degree in business, marketing, or related field (MBA is a strong advantage).
• 7+ years in brand management within consumer electronics, lifestyle, or outdoor industries.
• Proven people management and team leadership experience.
• Strong track record with international principals and senior stakeholders.
• Deep understanding of Philippine retail, distribution, and ecommerce landscape.
• Analytical with proficiency in financial analysis (margins, pricing, cost structures).
• Excellent project management and cross-functional collaboration skills.
• Strong communication and presentation skills with high English proficiency.
• Self-starter capable of strategic and hands-on work in a fast-paced environment.

Responsibilities

• Own and lead assigned brands as the primary internal and external contact.
• Build relationships with brand principals, country managers, and key decision-makers.
• Lead joint business planning, including annual strategies and marketing calendars.
• Identify opportunities to expand brand partnerships and portfolio growth.
• Lead, mentor, and develop a Brand Strategy team.
• Coordinate across sales, marketing, ecommerce, retail, supply chain, and finance.
• Plan and execute local GTM campaigns with marketing and sales teams.
• Monitor competitive landscape and ensure differentiated positioning.
• Analyze financial metrics including margins, pricing, and profitability.

Skills

Brand Management

Team Leadership

Stakeholder Management

Data Analytics

Strategic Planning

Education

Bachelor's in Business/Marketing

MBA (strong advantage)

Job description

The Brand Strategy Lead is responsible forleading the development and execution of brand strategies across the company’s portfolio, ensuring alignment between global brand direction and local market opportunities. This role drives awareness, engagement, and commercial performance by integrating brand positioning, go-to-market execution, and channel strategy.

The role covers key brands under Enable PH’s portfolio, including Insta360,Ecoflow,Oura,and other leading consumertechnologyand lifestyle brands.As a key leadership role, the Brand Strategy Manager will manage and develop a team of brand professionals, while serving as a strategic partner to internal departments and external stakeholders, including brand principals and country managers. The role requires a strong balance of commercial acumen, operational understanding, and high-level analytics to guide decision-making and accelerate brand growth.

RESPONSIBILITIES:

1. Brand Management

• Own and lead assigned brands as the primary point of contact internally and externally
• Build and strengthen relationships with brand principals, country managers, and key decision-makers
• Lead joint business planning, including annual strategies and marketing calendars
• Identifyand pursue opportunities to expand brand partnerships and portfolio growth
• Lead, mentor, and develop a team of Brand Strategy professionals, ensuring high performance and capability building

2. Product Lifecycle Management

• Drive alignment across sales, marketing, ecommerce, retail, supply chain, and finance teams
• Demonstrate deep understanding of inter-department processes to ensure seamless execution of initiatives
• Act asa central pointof coordination to ensure brand strategies are effectively translated into execution across all channels
• Champion operational excellence and continuous process improvement

3. Go-To-Market Execution

• Work with Marketing Departments to plan and execute marketing plans and campaigns tailored to local channels.
• Work with Sales Departments (distribution, ecommerce, corporate and retail) to drive sales for all brands in the country.
• Monitor competitive landscape and ensure positioning is differentiated.

4. Commercial Support

• Collaborate with Marketing and Digital teams to develop and execute localized campaigns
• Ensure strong and consistent brand positioning across all touchpoints and channels
• Monitor competitive landscape and adjust strategies tomaintaindifferentiation

5. Commercial & Financial Management

• Own and analyze key financial metrics includingmargins, costings, pricing structures, and profitability
• Evaluate business cases, feasibility studies, and operational costs for new initiatives and product launches
• Partner with sales teams to develop effective sell-in strategies, incentives, and promotions
• Monitor sales performance and ensure achievement of revenue and margin targets

6. Data Analytics & Business Insights

• Leadhigh-level reporting and analysisto support strategic decision-making by senior management
• Analyze sales trends, inventory health, market dynamics, and consumer behavior
• Translate complex data into actionable insights and recommendations
• Establish performance dashboards and KPIs across brands and channels

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, or a related field (MBA is a strongadvantage )
• 7+ years of experiencein brand management within consumer electronics, lifestyle, or outdoor industries
• Proven experience inpeople management and team leadership
• Strongtrack recordof working withinternational principals and senior stakeholders
• Deep understanding ofPhilippine retail, distribution, and ecommerce landscape
• Highly analytical with strongproficiencyinfinancial analysis (margins, pricing, cost structures, feasibility)
• Excellent project management and cross-functional collaboration skills
• Strong communicationand presentation skills, withhigh Englishproficiency
• Self-starter with the ability tooperateboth strategically and hands-on in a fast-paced environment