Consumer Insights Specialist

Unilab, Inc.; Mandaluyong; On-site; PHP 420,000 - 660,000; Full time

Job summary

Unilab, Inc. in Metro Manila is looking for a research project lead to manage brand-focused studies from design to analysis and reporting. You will develop annual programs, coordinate with agencies, and ensure data is accessible for stakeholders.

The role emphasizes turning research into actionable insights to support brand strategy, marketing campaigns, and new product development, with collaboration across suppliers and partners.

Qualifications

• Bachelor's degree in Communication Research, Statistics, Mathematics, Economics, Business Administration, Marketing, Psychology or related field.
• At least three years of relevant work experience, preferably in a market research agency.

Responsibilities

• Manages research projects for assigned brands and segments from design to data analysis and reporting.
• Develops annual research programs by assessing brand needs and proposing research solutions.
• Champions and manages secondary data sources for timely data delivery and accessibility.
• Develops and optimizes research tools and methodologies with agency partners and suppliers.
• Provides research data and actionable insights to support brand strategy, campaigns, and new product development.

Skills

Project management

Data analysis

Market research

Report writing

Education

Bachelor's degree in a relevant field

Job description

• Manages research projects for assigned brands and segments, from research design and coordination to data analysis and report preparation.
• Develops annual research programs by assessing brand and segment needs and recommending appropriate research solutions.
• Champions and manages secondary data sources to ensure timely data delivery and accessibility for users.
• Develops and optimizes research tools and methodologies in collaboration with agency partners and suppliers.
• Provides research data and actionable insights to support brand strategy, marketing campaigns, and new product development (NPD).

• Manages research projects for assigned brands and segments, from research design and coordination to data analysis and report preparation.
• Develops annual research programs by assessing brand and segment needs and recommending appropriate research solutions.
• Champions and manages secondary data sources to ensure timely data delivery and accessibility for users.
• Develops and optimizes research tools and methodologies in collaboration with agency partners and suppliers.
• Provides research data and actionable insights to support brand strategy, marketing campaigns, and new product development (NPD).

Required Qualifications

• Graduate of a Bachelor's degree in Communication Research, Statistics, Mathematics, Economics, Business Administration, Marketing, Psychology, or any other relevant course.
• Has at least three years of relevant work experience, preferably in a market research agency.