Head of Creatives

Outsourcey; Philippines; Remote; PHP 3,000,000 - 5,400,000; Full time

Benefits offered by this job

Competitive salary

Shape HR function in a growing BPO

Work with industry-leading leaders inB

Job summary

Outsourcey is seeking a senior creative leader to drive brand and performance marketing initiatives for global campaigns in the Philippines. You will own the creative strategy, supervise cross-functional teams, and ensure cohesive storytelling across TV, digital, email, social, and print.

You will translate themes into campaign toolkits, brief and direct designers and copywriters, and safeguard a high-end, on-brand look while optimizing offers for purchase impact.

Qualifications

• 8+ years in creative leadership with a strong direct response or performance marketing background.
• A portfolio of campaigns with measurable sales results across TV, digital, email, social, and print.
• Experience briefing and directing across multiple channels and markets simultaneously.
• Sharp offer instincts and a clear point of view on what drives purchase decisions.
• Comfortable working hands-on in a lean team, managing briefs and feedback daily.

Responsibilities

• Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity.
• Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines.
• Brief and creatively direct the design, editing, and copy team and approve work before it ships.
• Keep the offer front and centre in every asset while protecting an elevated, on-brand look.
• Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule.
• Ensure every channel tells one consistent story from the TV ad through to the checkout.
• Review campaign performance and feed learnings into the next creative cycle.

Skills

Creative leadership

Direct response marketing

Performance marketing

Multi-channel briefing

Channel strategy

Hands-on leadership

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements

• 8+ years in creative leadership with a strong direct response or performance marketing background
• A portfolio of campaigns with measurable sales results across TV, digital, email, social, and print
• Experience briefing and directing across multiple channels and markets simultaneously
• Sharp offer instincts and a clear point of view on what drives purchase decisions
• Comfortable working hands-on in a lean team, managing briefs and feedback daily

Core responsibilities

• Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity
• Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines
• Brief and creatively direct the design, editing, and copy team and approve work before it ships
• Keep the offer front and centre in every asset while protecting an elevated, on-brand look
• Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule
• Ensure every channel tells one consistent story from the TV ad through to the checkout
• Review campaign performance and feed learnings into the next creative cycle

Benefits

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.