Channel Development Specialist

Century Pacific Food, Inc.; Manila; On-site; PHP 446,000 - 725,000; Full time

Job summary

Century Pacific Food, Inc. seeks a Channel Specialist to execute channel strategies and drive in-store initiatives in Manila. You will support sales volume, revenue, and numeric distribution through data-backed insights and cross-functional coordination with Sales, Category, and Merchandising teams.

The role emphasizes end-to-end planning, promo evaluation, and delivering high-priority initiatives aligned with FY goals.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 1–2 years of experience in sales operations, trade marketing, or channel execution.
• Analytical and coordination skills; MS Excel and data tools; Power BI a plus.

Responsibilities

• Volume, Revenue, and Numeric Distribution: Track and support category targets and drive distribution for key SKUs in priority stores.
• In-Store Execution Excellence: Lead end-to-end planning and execution of the Perfect Store Program across multiple channels.

Skills

Strong analytical skills

Coordination skills

Communication across functions

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

MS Excel

Power BI

Job description

The Channel Specialist plays a critical role in executing channel strategies, driving in-store execution, and ensuring the effective deployment of category and brand-building programs. This role supports the attainment of sales volume, revenue, and numeric distribution goals through data-backed insights, trade execution leadership, and cross-functional coordination with Sales, Category, and Merchandising teams.

Job Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field
• Minimum 1-2 years of experience in sales operations, trade marketing, or channel execution
• Strong analytical and coordination skills
• Proficiency in MS Excel and data tools (Power BI a plus)
• Ability to manage multiple priorities and communicate across functions

Basic Job Responsibilities

1. Volume, Revenue, and Numeric Distribution

• Track and support the delivery of category volume and revenue targets
• Drive numeric distribution for key SKUs in priority stores based on strategic market coverage and outlet segmentation

2. In-Store Execution Excellence

• Lead end-to-end planning and execution of the Perfect Store Program across multiple channels
• Conduct quarterly promo evaluation with insights on scheme effectiveness, volume uplift, an incrementality
• Maintain consistent cadence of project list alignment with assigned business unit
• Ensure 100% delivery of high-priority initiatives and tasks aligned with FY goals

5. Capability Building

• Co-lead and/or actively contribute to learning sessions (e.g., Talakayan), attend internal capability-building sessions, and document key learnings and insights