Category Strategy & Planning Assistant Manager - Premium Brands

4707 Unilever RFM Ice Cream, Inc.; Mangahan; Hybrid; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible ways of working

Health and wellbeing support

Time off to rest and recharge

Ongoing learning and development

Job summary

The Magnum Ice Cream Company is seeking a Premium Category Strategy and Planning Assistant Manager in the Philippines to drive category growth, establish trade principles, and convert insights into scalable brand programs across channels. You will collaborate with Brand Marketing and Field Sales to land impactful activations and ensure campaigns translate into sales growth.

You’ll lead category operations, forecast and plan launches, and craft compelling sell-in stories with data-driven insights

Qualifications

• 2-3 years of experience in trade marketing.
• Experience in shopper marketing or field sales or key account management is a plus.
• Strong analytical, numerical, communication, and leadership skills.
• Advanced understanding of category, customers, channels, and trade marketing practices.

Responsibilities

• Take accountability for total performance of their brands: Magnum, Mass Premium, Crema Prima, Cobranding, Ben & Jerry’s.
• Monitor and analyze channel, brand, area, and customer sales performance to identify growth opportunities.
• Develop Category Growth & Market Development Strategies based on insights to drive annual Omni-business plans.
• Lead decisions using Net Revenue Management levers to optimize profitability across the Ice Cream Category.
• Collaborate with Ice Cream Business Units and Shopper & Channel Marketing to translate Brand Plans into programs.
• Create sell-in stories rooted in data for New Product innovations and growth.
• Lead Premium Category Operations: forecasting, demand planning, end-to-end launches, and 360 campaigns.
• Establish and monitor Category & Channel Principles through Perfect Store to support Availability & Assortment.

Skills

Trade marketing

Shopper marketing

Data analytics

Leadership

Job description

About the company

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

The Premium Category Strategy and Planning Assistant Manager role is responsible for understanding the insights and opportunities within the category which will lead to market-making plans. In addition, this role leads in establishing and monitoring category & channel principles to guide the execution of growth initiatives to be implemented in trade. This role is the liaison between Brand Marketing teams and Field Sales, ensuring seamless flow-through of Core Take Home brand campaigns into holistic and scalable trade executions. This includes landing impactful activation programs with partners to improve brand visibility and improving brand presence and campaign execution across trade.

What you’ll be responsible for

• Take accountability on total performance of their brands: Magnum, Mass Premium, Crema Prima, Cobranding, Ben and Jerry’s.
• Monitor and analyze channel, brand, area, and customer sales performance to identify opportunities to grow the ice cream category and to ensure more accurate forecast per SKU within his/her brands.
• Develop Category Growth & Market Development Strategies based on category, shopper, and market insights that flow through to annual Omni-business plans for customers.
• Lead business decisions by recommending strategic actions grounded in Net Revenue Management (NRM) levers to optimize the profitability of the company. This included analysis of internal and external data that will be transformed into NRM-led growth drivers for the total Ice Cream Category as well as managing of total NRM network.
• Work with the Ice Cream Business Units and Shopper & Channel Marketing teams in translating Brand Plans into holistic and scalable Ice Cream Programs.
• Create compelling sell-in stories rooted in data and market insights for New Product innovations that will bring sales growth to total Ice Cream category.
• Lead Premium Category Operations and land Perfect Launches with forecasting & demand planning, overseeing end-to-end launch networks and managing perfect execution of 360 brand campaigns across different selling channels.
• Establish and monitor Category & Channel Principles thru Perfect Store program to support the Sales team with recommendations and guidance for Availability & Assortment, Discoverability, Activations and Media.

We’re looking for someone who

• Has around 2‑3 years of experience in trade marketing, and 1 year relevant experience in shopper marketing or field sales or key account management is a plus.
• Has experience in data analytics within an FMCG environment.
• Brings strong analytical, numerical, communication, and leadership skills.
• Has advanced understanding of category, customers, channels and trade marketing practices.
• Takes end‑to‑end thinking and takes ownership of results.
• Is comfortable working in a fast‑moving, evolving organisation.
• Values collaboration, clarity and low‑ego ways of working.

What you’ll get

• Market‑competitive pay and performance related rewards.
• Flexible ways of working.
• Support for health, wellbeing and life outside of work.
• Time off to rest and recharge.
• Ongoing learning and development opportunities.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end‑to‑end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward. Roles with real accountability and visible impact Free to move fast, experiment and challenge how things are done Continuous learning and development as the business grows Reward linked to performance and contribution. Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Equal Opportunity Employment

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.