Category Manager: Hardware & Sanitary Growth

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Firefly Electric & Lighting Corporation in Ermita Manila is seeking a Category Manager to drive top-line growth, develop category strategies, and lead a talented marketing team.

You will own brand portfolio performance, guide multi-channel campaigns across traditional and digital channels, and collaborate with Product Development, Sales, and Creative teams to ensure successful launches and optimized budgets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 8 years in brand management or trade marketing, including at least 3 years in a direct people-management capacity.
• Proven track record in multi-channel campaign planning, competitive analysis, and leveraging analytics platforms for data-driven decisions.
• Strong grasp of consumer behavior, branding frameworks, and product portfolio growth strategies.
• Outstanding cross-functional project management skills, strong presentation abilities, and proficiency in business tools (e.g., Google Workspace, analytics software).

Responsibilities

• Brand strategy & campaign execution across traditional and digital channels within budget parameters.
• Lead and coach team members, set performance metrics, and drive a results-focused culture.
• Analyze consumer trends, shopper behavior, and competitive landscapes to convert data into winning category strategies.
• Partner with Product Development, Sales, Trade Marketing, and Creative teams for NPI and campaign alignment.
• Oversee category P&L inputs, optimize marketing spend, and evaluate ROI to maximize top-line performance.

Skills

Brand management

Trade marketing

Multi-channel campaigns

Team leadership

Data analytics

P&L awareness

Education

Bachelor's degree in Marketing / Business Administration

MBA preferred

Tools

Google Workspace

Analytics software

Job description

Firefly Electric & Lighting Corporation in Ermita Manila is seeking a Category Manager to drive top-line growth, develop category strategies, and lead a talented marketing team.

You will own brand portfolio performance, guide multi-channel campaigns across traditional and digital channels, and collaborate with Product Development, Sales, and Creative teams to ensure successful launches and optimized budgets.