Senior Trade Marketing Lead — In-Store & Channel Growth

Firefly Electric and Lighting Corp.; Manila; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

Firefly Electric and Lighting Corporation (FELCO) in Ermita, Manila, is seeking a Trade Marketing Manager who will translate marketing and brand strategies into channel and shopper plans, lead in-store programs, and drive brand visibility at the point of sale.

You will manage budgets, oversee merchandising programs, coordinate with marketing and sales teams, and deliver analytics-driven insights to optimize performance across national channels and retail partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or similar fields.
• Eight years of trade marketing experience, with at least three years in a management or leadership role.
• Experience in brand marketing and/or field sales is a plus.
• Ability to develop and execute channel and shopper strategies to drive sales and market share.
• Leadership and project management abilities to lead teams and projects.
• Organizational and interpersonal skills for collaboration.
• Strong communication and presentation skills for stakeholders involved in trade marketing execution.
• Proficiency with Google Suite and analytics platforms.

Responsibilities

• Translate marketing and brand strategies into channel and shopper programs.
• Lead in-store consumer programs and merchandising at point of sale.
• Align channel and shopper strategies with marketing and sales teams.
• Oversee national execution of trade marketing plan across channels.
• Ensure brand messaging consistency in POS materials and content.
• Manage trade budgets efficiently and measure ROI.
• Plan and execute merchandising programs and manage third-party agencies.
• Generate reports and provide insights to teams.

Skills

Trade marketing

Leadership

Channel strategy

Project management

Communication

Presentation

Collaboration

Google Suite

Analytics platforms

Education

Bachelor's degree in Marketing or Business Administration

Tools

Google Suite

Analytics platforms

Job description

Firefly Electric and Lighting Corporation (FELCO) in Ermita, Manila, is seeking a Trade Marketing Manager who will translate marketing and brand strategies into channel and shopper plans, lead in-store programs, and drive brand visibility at the point of sale.

You will manage budgets, oversee merchandising programs, coordinate with marketing and sales teams, and deliver analytics-driven insights to optimize performance across national channels and retail partners.