Campaign Hyperpersonalization & Journey Orchestration Lead

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Campaign Hyperpersonalization & Journey Orchestration Officer to enable adoption and utilization of the Bank's Customer Experience Platform. You will partner with Campaign Managers and Growth Managers to design, implement, and optimize hyperpersonalized campaigns and orchestrated customer journeys.

The role ensures CX Platform capabilities are embedded into BAU marketing activities and experimentation initiatives, driving engagement, adoption,

Qualifications

• Bachelor’s degree in related field.
• 3-5 years' experience in CRM, Marketing, Customer Experience.
• Proven track record in Campaign Management or Marketing Automation.
• Knowledge of Business Transformation or Change Enablement.
• Background in CX Platforms and CRM ecosystems.
• Familiarity with Hyperpersonalization Strategies and Journey Orchestration.
• Creative, analytical mindset with data-driven decision making.
• Strong interpersonal and collaboration skills.
• Excellent verbal and written communication skills.
• Independent and able to thrive in a dynamic team.

Responsibilities

• Support adoption of hyperpersonalized campaigns within the Customer Experience Platform.
• Implement, test, and optimize multi-channel customer journeys with cross-functional teams.
• Enable experimentation initiatives, including A/B tests, pilots, and proofs-of-concepts.
• Drive business readiness through onboarding, training, and stakeholder support.
• Monitor campaign performance, adoption, engagement, and conversion metrics.
• Develop reports, dashboards, and insights to support data-driven decisions.
• Promote continuous improvement by documenting best practices and scalable solutions.

Skills

CRM Experience

Campaign Management

Journey Orchestration

Data-Driven Decision Making

Cross-Functional Collaboration

Communication Skills

Problem-Solving

Hyperpersonalization Strategies

Education

Bachelor’s degree in Business Admin/Marketing or related field

Tools

Adobe Experience Platform

CRM Ecosystems

Job description

Bank of the Philippine Islands (BPI) is seeking a Campaign Hyperpersonalization & Journey Orchestration Officer to enable adoption and utilization of the Bank's Customer Experience Platform. You will partner with Campaign Managers and Growth Managers to design, implement, and optimize hyperpersonalized campaigns and orchestrated customer journeys.

The role ensures CX Platform capabilities are embedded into BAU marketing activities and experimentation initiatives, driving engagement, adoption,