Hyper-Personalization Lead, Paid Media

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a Paid Media Hyper-personalization Officer to drive data-driven, hyper-personalized experiences across digital paid media. You will partner with Segments, Products, and Channels to shape audience strategies and optimize campaigns using first-party data and Project Zeus-enabled workflows.

With 5 years in Marketing Communications and a background in SEM/SEO, you will collaborate with agencies, analytics teams, and technologists to elevate paid media

Qualifications

• Bachelor’s degree in Communications, Marketing, or related field is required.
• 5 years of experience in Marketing Communications, Digital and Traditional media.
• Proven track record in traditional and digital marketing strategies and executions.
• Knowledge of media planning, buying, and optimization, including digital and social touchpoints.

Responsibilities

• Plans, develops, and recommends paid media and audience activation strategies across paid media channels.
• Ensures proper implementation and activation of paid media campaigns and first-party audiences using hyper-personalization.
• Monitors, analyzes, and optimizes campaign performance to maximize efficiency and outcomes.
• Collaborates with Marketing, Analytics, Technology, and media agencies to define audience strategies and measurement approaches.
• Evaluates new paid media technologies and opportunities to enhance hyper-personalization capabilities.

Skills

Hyper-personalization

Digital marketing

Analytical thinking

Cross-functional collaboration

Creative thinking

Education

Bachelor’s degree in Communications/Marketing

Tools

Google Analytics

Google Data Studio

SEM/SEO

Job description

Bank of the Philippine Islands (BPI) seeks a Paid Media Hyper-personalization Officer to drive data-driven, hyper-personalized experiences across digital paid media. You will partner with Segments, Products, and Channels to shape audience strategies and optimize campaigns using first-party data and Project Zeus-enabled workflows.

With 5 years in Marketing Communications and a background in SEM/SEO, you will collaborate with agencies, analytics teams, and technologists to elevate paid media