CAMPAIGN HYPER PERSONALIZATION And JOURNEY ORCHESTRATION OFFICER

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Campaign Hyperpersonalization & Journey Orchestration Officer to enable adoption and utilization of the Bank's Customer Experience Platform. You will partner with Campaign Managers and Growth Managers to design, implement, and optimize hyperpersonalized campaigns and orchestrated customer journeys.

The role ensures CX Platform capabilities are embedded into BAU marketing activities and experimentation initiatives, driving engagement, adoption,

Qualifications

• Bachelor’s degree in related field.
• 3-5 years' experience in CRM, Marketing, Customer Experience.
• Proven track record in Campaign Management or Marketing Automation.
• Knowledge of Business Transformation or Change Enablement.
• Background in CX Platforms and CRM ecosystems.
• Familiarity with Hyperpersonalization Strategies and Journey Orchestration.
• Creative, analytical mindset with data-driven decision making.
• Strong interpersonal and collaboration skills.
• Excellent verbal and written communication skills.
• Independent and able to thrive in a dynamic team.

Responsibilities

• Support adoption of hyperpersonalized campaigns within the Customer Experience Platform.
• Implement, test, and optimize multi-channel customer journeys with cross-functional teams.
• Enable experimentation initiatives, including A/B tests, pilots, and proofs-of-concepts.
• Drive business readiness through onboarding, training, and stakeholder support.
• Monitor campaign performance, adoption, engagement, and conversion metrics.
• Develop reports, dashboards, and insights to support data-driven decisions.
• Promote continuous improvement by documenting best practices and scalable solutions.

Skills

CRM Experience

Campaign Management

Journey Orchestration

Data-Driven Decision Making

Cross-Functional Collaboration

Communication Skills

Problem-Solving

Hyperpersonalization Strategies

Education

Bachelor’s degree in Business Admin/Marketing or related field

Tools

Adobe Experience Platform

CRM Ecosystems

Job description

Job Description:

The Campaign Hyperpersonalization & Journey Orchestration Officer e nable the successful adoption and utilization of the Bank's Customer Experience Platform by partnering with Campaign Managers and Growth Managers to design, implement, operationalize, and optimize hyperpersonalized campaigns and orchestrated customer journeys.

The role ensures Customer Experience Platform capabilities are effectively embedded into both business-as-usual (BAU) marketing activities and experimentation initiatives, resulting in improved customer engagement, campaign effectiveness, adoption, conversion, and revenue outcomes.

Responsibilities

• Support adoption of hyperpersonalized campaigns within the Customer Experience Platform.
• Implement, test, and optimize multi-channel customer journeys with cross-functional teams.
• Enable experimentation initiatives, including A/B tests, pilots, and proof-of-concepts.
• Drive business readiness through onboarding, training, and stakeholder support.
• Monitor campaign performance, adoption, engagement, and conversion metrics.
• Develop reports, dashboards, and insights to support data-driven decisions.
• Promote continuous improvement by documenting best practices and scalable solutions.

Qualifications

• Bachelor’s degree in Business Administration, Management, Organizational Development, Industrial Engineering, Psychology, Communications, Human Resources, Marketing, or related field
• 3-5 years' experience in CRM, Marketing, Customer Experience, Customer Engagement
• Proven track record in Campaign Management or Marketing Automation, Customer Journey Design or Orchestration
• Knowledge and experience in Business Transformation, Change Enablement, or Project Delivery
• Background in Customer Experience Platforms (i.e., Adobe), CRM platforms and ecosystems
• Familiarity with Hyperpersonalization Strategies, Customer Journey Orchestration, and Customer Lifecycle Management
• Creative thinker, analytical, and can use data in making recommendations and decisions
• Strong interpersonal and collaboration skills to work cross-functionally
• Excellent verbal and written communication skills
• Ability to work independently and thrive in a dynamic team environment
• Sharp attention to detail and ability to spot optimization opportunities
• Innovative mindset with the ability to think creatively and problem-solve
• Open to new learning and doing things differently