Acquisition Marketing Programs Lead

Bank of the Philippine Islands (BPI); Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking an Acquisitions Marketing & Alternative Channels Program Officer to develop and launch acquisition campaigns for credit card customers, aiming to grow the cardholder base and profitability.

The role collaborates across functions—product, risk, sales, tech, data science, CRM, operations, and finance—to create relevant programs and drive growth and profitability.

Qualifications

• Bachelor’s degree in Business or Marketing or equivalent.
• 1–3 years in Sales or Marketing within Banking/Finance.
• Knowledge of credit card metrics (base, billings, approval rate).
• Strong financial acumen for campaign and program success.
• Proficiency in MS Word, PowerPoint, Excel, and Photoshop.

Responsibilities

• Delivers growth in cardholder base and profitability of acquisition programs.
• Presents and obtains approval for program plans and targets with heads.
• Manages financial tracking of acquisition program budgets.
• Identifies opportunities to improve acquisition programs and participates in new development.
• Ensures timely launch of acquisition initiatives.
• Collaborates with divisions to drive business volumes and receivables.

Skills

Negotiation

Presentation

Project management

Communication

Business acumen

Analytical thinking

Leadership

Collaboration

Innovation mindset

Education

Bachelor’s degree in Business or Marketing

Tools

MS Word

MS PowerPoint

MS Excel

Adobe Photoshop

Job description

Bank of the Philippine Islands (BPI) is seeking an Acquisitions Marketing & Alternative Channels Program Officer to develop and launch acquisition campaigns for credit card customers, aiming to grow the cardholder base and profitability.

The role collaborates across functions—product, risk, sales, tech, data science, CRM, operations, and finance—to create relevant programs and drive growth and profitability.